Trend cluster
Category

Prefab
Altruism

Philanthropic construction adopts an accessible approach.

Austere Hutong HomesEasy-Build Wooden HomesPre-Fabricated Housing CommunitiesLow-Cost Refugee CampsAffordable Upcycled Libraries

Trend

What is the Prefab Altruism trend?

Prefab Altruism: As consumer demand for corporate social good increases with the rise of Millennial and Gen Z power, construction companies are leveraging their ingenuity to create much needed refuge in developing countries. Architectural projects in these zones demonstrate creativity and adaptability from companies that challenge themselves to build fast, safe and low-cost buildings that, in turn, go a long way towards bringing awareness as well as relief to communities globally.

Trend themes

Themes within the Prefab Altruism trend

Three behaviours holding the trend together
01

Sustainable, Affordable Housing

Construction companies are focusing on leveraging their ingenuity to create much needed refuge in developing countries in an effort to build fast, safe and low-cost buildings that bring awareness as well as relief to communities.

02

Upcycling, Recycling and Smart Materials

Innovation in architecture is being driven by the use of recycled materials, prefabricated structures that can be customized to meet a community's aesthetic and functional needs, and the incorporation of smart materials to make buildings function better.

03

Community-Focused Design

Designers and architects are recognizing the importance of community-focused design to create buildings and spaces that encourage social interaction and foster a sense of belonging among residents.

Industry implications

What the Prefab Altruism trend means for industry

Where the trend changes the playbook
For

Construction Industry

Innovation in architectural design and new technologies that make construction faster, safer, and cheaper could disrupt the construction industry.

For

Real Estate Industry

New approaches to housing design, especially those that are sustainable and community-oriented, could disrupt the real estate industry by transforming what people expect from their homes and communities.

For

Social Services Industry

Designing spaces that are focused on community can lead to opportunities for social service providers to work more creatively and effectively with local residents in order to foster human connection and support.

Workshop question

How are you responding to the consumer demand for a more socially conscious approach to business?

Trend signals

Trend signals for Prefab Altruism

Trend score 5.2 out of 10, from popularity 72%, activity 76%, freshness 8%.

Popularity72%
Activity76%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z (not a primary audience)
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
Asia-Pacific
South America
Africa

Evidence

Examples of the Prefab Altruism trend

6 featured examples from Jul 31, 2015 to May 24, 2017