Category
Lifestyle
Assisted Choices
Trend cluster
Category
Poblano
Prevalence
The mild Mexican chili pepper finds a variety of culinary uses.
3.5
Trend score
Trend
What is the Poblano Prevalence trend?
Poblano Prevalence: In its various forms, poblano is a Mexican chili pepper that is steadily gaining popularity as a global ingredient based on its mild flavor and its ability to be easily integrated into dishes. In addition to denoting the underlying experimental nature of consumers when it comes to flavor, and in particular, spices, this progression proves that enhanced consumer knowledge of regional ingredients can lead to a heightened interest in the preparation process of a given dish, whether it is being experienced as a a menu item or being cultivated at home.
Trend themes
Themes within the Poblano Prevalence trend
Three behaviours holding the trend together01
Regional Ingredients
The rising interest in using regional ingredients such as poblano peppers shows an opportunity for businesses to create unique and authentic culinary experiences.
02
Spicy Flavor Varieties
Growing consumer preference for spicy flavor varieties allows for businesses to create innovative, bold and invigorating products with unique ingredients like jalapeño, chipotle, and habanero.
03
Diet-Friendly Meat Products
The increasing popularity of flexitarian diets presents an opportunity for businesses to create diet-friendly meat products, such as blended sausages that combine meat with vegetables and legumes to reduce sodium and calories.
Industry implications
What the Poblano Prevalence trend means for industry
Where the trend changes the playbookFor
Food and Beverage
These trends have the potential to encourage businesses within the food industry to create unique and authentic culinary experiences, innovative and healthy food products, and products catering to flexitarian diets.
For
Agriculture and Farming
These trends may lead to an increase in demand for regional ingredients such as poblano peppers, jalapeño, chipotle, and habanero, which could subsequently impact the agriculture and farming industry.
For
Health and Wellness
The popularity of diet-friendly meat products and the rise of flexitarian diets highlights a potential opportunity for businesses in the wellness industry to offer more options for health-conscious consumers.
Workshop question
How can you create a sense of mystery and experimentation with your offering to incite consumer curiosity?
Trend signals
Trend signals for Poblano Prevalence
Trend score 3.5 out of 10, from popularity 47%, activity 50%, freshness 8%.
Popularity47%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Poblano Prevalence trend
6 featured examples from Jan 18, 2017 to Jan 23, 2019CategoryLifestyle
Flavorful Grab-and-Go Soups
Campbell's 'Well Yes!' Soups Arrive in 5 New Flavors
The convenience foods industry can look to create easy-to-prepare, nutritious and flavorful soups, broths, and stews to satisfy the busy consumer.
CategoryLifestyle
Single-Serving Soup Containers
Campbell's 'Souplicity' Line Comes in Containers Instead of Cans
The Souplicity line by Campbell's highlights a shift in the canned soup industry toward higher-end, organic, single-serving soups in plastic containers.
CategoryLifestyle
Microwaveable Mexican Dishes
The Smartmade SmartOnes Roasted Enchilada Vegetable Bake is Healthy
There is ample room for innovation in the frozen food industry with the rise of health-conscious customers looking for convenient but healthy meal options.
CategoryLifestyle
Hybrid Blended Sausages
Debbie & Andrew's Flexilicious Chilli Con Carne Sausages are Diet-Friendly
The food and beverage industry can explore new opportunities by developing and marketing blended meat and vegetable products that cater to the flexitarian diet trend.
CategoryLifestyle
Piquant Puffed Chickpea Snacks
The Hippeas Chilli Haze Puffs are Spicy and Satisfying
Opportunity for snack food manufacturers to tap into the market of consumers looking for healthier and spicier snack options.
CategoryLifestyle
Spiced Artisan Ketchups
The South Devon Chilli Farm Chilli Ketchups Pack a Punch
The food manufacturing industry can benefit from developing new and unique condiments that cater to the growing trend for spicy and specialty flavor varieties.
