The New Look of Hellmann's Mayonnaise Celebrates Rusticity

 - Mar 31, 2017
References: designbridge & thedieline
Authenticity reigns supreme in the food and beverage market, so the new branding for Hellmann's Mayonnaise aims to celebrate the brand's roots. Created by Design Bridge, the packaging consists of simple lines, familiar colors and accents such as the founder's signature and fresh eggs.

It's no simple feat to balance the tradition of the past with the style of today, but the Hellmann's Mayonnaise branding does so with grace. Aside from mayonnaise, the rebranding also includes tomato ketchup that follows the same suit.

The food industry quickly came to focus on convenience and processed ingredients, but has recently seen consumers looking for options that are far fresher and more natural. The branding seen here for Hellmann's speaks to this overarching notion within the industry.