These new Kraft Heinz vegan condiments have been announced by the brand to offer consumers with a way to enjoy rich, creamy flavors from familiar products with recipes that suit modern preferences.
The condiments are contained in packaging designed by PB Creative and come in three flavor varieties including Mayo, Mayo Aioli and Mayo Chili. The products are each paired with branding that makes them instantly recognizable on store shelves and will help to catch the eyes of consumers when shopping.
Kraft Heinz International Brand Manager Hannah Winterbourne explained the new Kraft Heinz vegan condiments further saying, "Consumers shouldn’t have to compromise on quality and taste when they’re making plant-based choices. Our new vegan mayo range will bring flavour excitement to our consumers’ plates as well as making them feel good about the choice they’ve made. PB has created a striking, premium range design that cuts through on-shelf as well as delivering on taste appeal and championing our new flavours.”