While Starbucks has spent the past few years bolstering its breakfast menu, now the company is concentrating on its later-day offerings by introducing a line of organic soups. With half of Starbucks' traffic visiting stores after 11am, the brand's new move will give customers who visit later in the day a greater number of meal options.
The new line of organic soups will be available in early 2017, alongside Starbucks' latest breakfast offerings: the Sous Vide Egg Bites and the Certified Gluten-Free Breakfast Sandwich. The soups will be completely organic and will feature superfood ingredients such as quinoa. There will also be a variety of flavors to choose from, including tomato and chicken.
With its new soup offerings, customers may soon be swinging by Starbucks for more than their morning coffee.