Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Accelerated
Active
Toy brands release high-tech solutions to encourage physical activity.
4.7
Trend score
Trend
What is the Accelerated Active trend?
Accelerated Active: As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit.
Trend themes
Themes within the Accelerated Active trend
Three behaviours holding the trend together01
Gamification of Exercise
Toy brands are using gamification to make physical activity more appealing to children.
02
Technology-Enhanced Fitness Tools
Toy brands are incorporating technology into traditional fitness tools in order to enhance their effectiveness and appeal to parents and kids alike.
03
Toys that Teach Wellness and Mindfulness
Toy brands are increasingly focused on creating toys that promote wellness and mindfulness in children.
Industry implications
What the Accelerated Active trend means for industry
Where the trend changes the playbookFor
Fitness and Exercise Industry
Fitness and exercise companies can leverage the trend of using technology and gamification to increase engagement and encourage physical activity.
For
Toy Industry
Toy companies can focus on creating toys that promote wellness and mindfulness in children, leading to a new market opportunity.
For
Wearable Technology Industry
The development of activity-detecting smartwatches could disrupt the market and change the functionality of wearable devices.
Workshop question
What challenges does the next generation of consumers face and how can you position yourself as the solution?
Trend signals
Trend signals for Accelerated Active
Trend score 4.7 out of 10, from popularity 70%, activity 64%, freshness 8%.
Popularity70%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Accelerated Active trend
5 featured examples from May 14, 2016 to Mar 28, 2018CategoryLife-Stages
Kid-Friendly Balance Toys
Rocksteady Creates Toys to Help Kids Grow and Learn
The toy manufacturing industry has an opportunity to create more interactive and nature-inspired toys like Rocksteady's balance stones.
CategoryLife-Stages
Children's Stationary Bike Toys
Fisher-Price's Think & Learn Smart Cycle Helps Kids Stay Active
Incorporating interactive exercise features into educational toys like stationary bikes has the potential to revolutionize the market by promoting both physical and mental develop…
CategoryLife-Stages
Yoga-Posing Plushies
The Meddy Teddy Encourages Children to be Healthier and More Mindful
Opportunity for toy manufacturers to create yoga-inspired toys for children.
CategoryTech
Gamified Youth Fitness Apps
The Owl Fitness Tracker is Designed to Turn Exercise into a Game
Health-care companies can incorporate gamification and incentives into child-focused products and apps to promote healthy living and physical activity.
CategoryFashion
Activity-Detecting Smart Watches
The Viband Detects Activity and Provides Help to the Wearer
Disruptive innovation opportunity in the wearable device industry by developing activity-detecting smartwatches.
