Accelerated Active

Toy brands release high-tech solutions to encourage physical activity

Implications - As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit.
SCORE 7.2
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170,924 Total Clicks
May 16 - Mar 18
This Year and Warm
Featured Examples
Kid-Friendly Balance Toys - Rocksteady Creates Toys to Help Kids Grow and Learn
SCORE 9.4
This Year and V. Hot 4,758 Clicks Pub: Mar 28, 18
Kid-Friendly Balance Toys
Rocksteady Creates Toys to Help Kids Grow and Learn
Rocksteady Stepping Stones are kids balance toys that sparks a child’s imagination and need for physical activity. With the versatility of indoor and outdoor use, these stepping stones are... [More]
Children's Stationary Bike Toys - Fisher-Price's Think & Learn Smart Cycle Helps Kids Stay Active
SCORE 7
Warm 3,984 Clicks Pub: Jan 4, 17
Children's Stationary Bike Toys
Fisher-Price's Think & Learn Smart Cycle Helps Kids Stay Active
Young children today are more connected to electronic devices than ever before, and Fisher-Price’s Think & Learn Smart Cycle is a way to harness that connection while still keeping kids... [More]
Yoga-Posing Plushies - The Meddy Teddy Encourages Children to be Healthier and More Mindful
SCORE 5.6
Warm 1,971 Clicks Pub: May 13, 16
Yoga-Posing Plushies
The Meddy Teddy Encourages Children to be Healthier and More Mindful
The Meddy Teddy is an adorable stuffed animal that carries a powerful message for children—even if they won’t fully appreciate it until they are older. It is a yogi toy that encourages... [More]
Gamified Youth Fitness Apps - The Owl Fitness Tracker is Designed to Turn Exercise into a Game
SCORE 5
Average 1,461 Clicks Pub: Jun 16, 16
Gamified Youth Fitness Apps
The Owl Fitness Tracker is Designed to Turn Exercise into a Game
‘Owl’ is a Kickstarter-funded fitness band and accompanying app that helps children stay active by turning exercise into a game. In recent years, there has been a growing push to use... [More]
Activity-Detecting Smart Watches - The Viband Detects Activity and Provides Help to the Wearer
SCORE 2.4
Untested 358 Clicks Pub: Oct 18, 16
Activity-Detecting Smart Watches
The Viband Detects Activity and Provides Help to the Wearer
The ‘ViBand’ smartwatch is still in prototype stages but could completely change the functionality of the wearable device market in the future. The watch was created by researchers... [More]
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