Toy brands release high-tech solutions to encourage physical activity
Implications - As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit.
Workshop Question - What challenges does the next generation of consumers face and how can you position yourself as the solution?
Trend Themes
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Gamification of Exercise — Toy brands are using gamification to make physical activity more appealing to children.
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Technology-enhanced Fitness Tools — Toy brands are incorporating technology into traditional fitness tools in order to enhance their effectiveness and appeal to parents and kids alike.
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Toys That Teach Wellness and Mindfulness — Toy brands are increasingly focused on creating toys that promote wellness and mindfulness in children.
Industry Implications
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Fitness and Exercise Industry — Fitness and exercise companies can leverage the trend of using technology and gamification to increase engagement and encourage physical activity.
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Toy Industry — Toy companies can focus on creating toys that promote wellness and mindfulness in children, leading to a new market opportunity.
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Wearable Technology Industry — The development of activity-detecting smartwatches could disrupt the market and change the functionality of wearable devices.
