The MOVband is Designed to Fight Childhood Obesity

 - Feb 3, 2012
References: movband & springwise
The MOVband is a new pedometer aimed at combating childhood obesity by making it cool to be active. The MOVband was designed by a mother of three and fitness instructor who noticed that typical pedometers are clunky and not very stylish. This redesign adds a little flash to the age-old step counter by attaching it to a sleek wristband.

The MOVband aims to get straight to the source of childhood obesity and is available to schools via a loan program. The MOVband encourages kids to keep walking by offering a variety of wristband colors as incentives to hit certain step counts. The MOVband is also available for purchase as a standalone item and sells for $19.99 with new wristband colors going for $4.99.