Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Hygge
Home
Consumers consciously create cozy spaces that emphasize enjoying the home.
4.7
Trend score
Trend
What is the Hygge Home trend?
Hygge Home: Inspired by the Danish manifesto for cozy comfort, consumers in warm and cold countries alike are looking to surround themselves with plush fabrics, warm textures and soft furnishings that embrace users in a cushy hug. An extension of the style of Japanese minimalism popularized by Marie Kondo, the emerging prevalence of Hygge demonstrates a desire in consumers to surround themselves with objects that bring joy while increasing a sense of mindfulness in the home.
Trend themes
Themes within the Hygge Home trend
Three behaviours holding the trend together01
Hygge Homes
Consumers desire to surround themselves with objects that bring joy while increasing a sense of mindfulness in the home.
02
Compact Furnishing Collections
Furniture collections specifically made for small spaces is a highly appealing option for consumers who want to make the most of limited space, in a way that still feels comforting and cozy.
03
Stress-Relieving Bedding
As more consumers seek natural ways to maintain good health, bedding solutions for better sleep and reduction of stress and anxiety will become popular.
Industry implications
What the Hygge Home trend means for industry
Where the trend changes the playbookFor
Furniture Industry
Adopting a mindful approach to furniture design for any space could become the next frontier for furniture makers seeking to fulfill customers' changing demands.
For
Home Goods Industry
More and more people are seeking to find calm, peace, and joy in their homes, so home goods makers could tap into this market with products that cater to these needs.
For
Wellness Industry
Consumers want natural ways to combat their daily stresses. Innovations in the wellness industry, like stress-reducing bedding, will be increasingly in demand.
Workshop question
How can your company better consumers' lives through design or service?
Trend signals
Trend signals for Hygge Home
Trend score 4.7 out of 10, from popularity 67%, activity 65%, freshness 8%.
Popularity67%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hygge Home trend
6 featured examples from Jan 16, 2017 to Nov 1, 2018CategoryArt & Design
Compact Furnishing Collections
This Pottery Barn Collection Shares Furniture for Small Spaces
Furniture manufacturers have the opportunity to cater to the needs of a growing market looking for compact and multifunctional furniture designs for small spaces.
CategoryArt & Design
Comfortable Wool-Upholstered Furniture
The 'Parka Collection' Offers a Cozy Place to Sit
Furniture companies can leverage the Parka collection's woolen upholstery and multi-functional design to create innovative and cozy furniture pieces that look elegant and cater to…
CategoryLifestyle
Cuddle-Enhancing Pillows
The Armadillow Pillow is Made for Comfortable Cuddling
Opportunities in the home goods industry to create specialized and innovative sleep accessories, including pillows designed for cuddling and intimacy.
CategoryArt & Design
Soft Supportive Woolen Furniture
The 'Sail Pouf' is a Relaxing Seat with a Woven Woolen Finish
Companies in the furniture industry could explore alternative designs and materials for creating innovative products.
CategoryLifestyle
Luxury Stress-Relieving Bedding
The 'Zen Blanket' Improves Your Sleep While Reducing Anxiety
The bedding industry stands to benefit from continued growth in demand for luxury and stress-relieving products like the 'Zen Blanket'.
CategoryLifestyle
Stress-Reducing Glass-Filled Blankets
The 'Reviv' Eco-Friendly Weighted Blanket is Tranquil
Disruptive innovation opportunity: Explore new technologies and materials to improve sleep quality and enhance relaxation through bedding products.
