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Hygge Home

Consumers consciously create cozy spaces that emphasize enjoying the home

Implications - Inspired by the Danish manifesto for cozy comfort, consumers in warm and cold countries alike are looking to surround themselves with plush fabrics, warm textures and soft furnishings that embrace users in a cushy hug. An extension of the style of Japanese minimalism popularized by Marie Kondo, the emerging prevalence of Hygge demonstrates a desire in consumers to surround themselves with objects that bring joy while increasing a sense of mindfulness in the home.
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
152,757 Total Clicks
Oct 16 - Apr 18
This Month and Warm
Art & DesignDesignLifestyleHomeLifeFurniture
Featured Examples
Compact Furnishing Collections - This Pottery Barn Collection Shares Furniture for Small Spaces
SCORE 7.7
Hot 4,861 Clicks Pub: Jan 27, 17
Compact Furnishing Collections
This Pottery Barn Collection Shares Furniture for Small Spaces
Pottery Barn’s newest product collection introduces a range of furniture for small spaces, boasting designs that are specifically size-conscious and multifunctional. For instance, the Small... [More]
Stress-Reducing Pillows - The 'Hygge' Comfort Pillow Encourages Cuddling to Reduce Anxiety
SCORE 6.4
Warm 3,575 Clicks Pub: Oct 6, 16
Stress-Reducing Pillows
The 'Hygge' Comfort Pillow Encourages Cuddling to Reduce Anxiety
The health benefits of hugging are well-known the world over, so the ‘Hygge’ comfort pillow is designed to deliver them on-demand if there isn’t anyone around to hug. Designed by... [More]
Comfortable Wool-Upholstered Furniture - The 'Parka Collection' Offers a Cozy Place to Sit
SCORE 6.5
This Year and Warm 2,563 Clicks Pub: Sep 5, 17
Comfortable Wool-Upholstered Furniture
The 'Parka Collection' Offers a Cozy Place to Sit
The ‘Parka Collection’ is a series of comfortable, Scandinavian-inspired storage stands which provide a cozy place to sit. Although a household staple, most furniture storage options... [More]
Cuddle-Enhancing Pillows - The Armadillow Pillow is Made for Comfortable Cuddling
SCORE 7.9
This Month and Hot 135 Clicks Pub: Apr 11, 18
Cuddle-Enhancing Pillows
The Armadillow Pillow is Made for Comfortable Cuddling
The Armadillow is an innovative pillow that was made with couples in mind. As the design features arm tunnels that allow a partner to easily wrap their arm around their loved one without being... [More]
Luxury Stress-Relieving Bedding - The 'Zen Blanket' Improves Your Sleep While Reducing Anxiety
SCORE 7.5
This Month and Hot 249 Clicks Pub: Mar 29, 18
Luxury Stress-Relieving Bedding
The 'Zen Blanket' Improves Your Sleep While Reducing Anxiety
The ‘Zen Blanket’ has been developed as a healthy piece of bedding that will enable consumers to get a better night’s sleep and even alleviate their feelings of stress or anxiety.... [More]
Soft Supportive Woolen Furniture - The 'Sail Pouf' is a Relaxing Seat with a Woven Woolen Finish
SCORE 4.1
Average 1,362 Clicks Pub: Jan 16, 17
Soft Supportive Woolen Furniture
The 'Sail Pouf' is a Relaxing Seat with a Woven Woolen Finish
Drawing inspiration from the beanbag chair, the ‘Sail Pouf’ is a relaxing seat that will provide a laid-back yet supportive experience for those who partake in some time in it. While... [More]
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