Consumers consciously create cozy spaces that emphasize enjoying the home
Implications - Inspired by the Danish manifesto for cozy comfort, consumers in warm and cold countries alike are looking to surround themselves with plush fabrics, warm textures and soft furnishings that embrace users in a cushy hug. An extension of the style of Japanese minimalism popularized by Marie Kondo, the emerging prevalence of Hygge demonstrates a desire in consumers to surround themselves with objects that bring joy while increasing a sense of mindfulness in the home.
Workshop Question - How can your company better consumers' lives through design or service?
Trend Themes
1. Hygge Homes - Consumers desire to surround themselves with objects that bring joy while increasing a sense of mindfulness in the home.
2. Compact Furnishing Collections - Furniture collections specifically made for small spaces is a highly appealing option for consumers who want to make the most of limited space, in a way that still feels comforting and cozy.
3. Stress-relieving Bedding - As more consumers seek natural ways to maintain good health, bedding solutions for better sleep and reduction of stress and anxiety will become popular.
Industry Implications
1. Furniture Industry - Adopting a mindful approach to furniture design for any space could become the next frontier for furniture makers seeking to fulfill customers' changing demands.
2. Home Goods Industry - More and more people are seeking to find calm, peace, and joy in their homes, so home goods makers could tap into this market with products that cater to these needs.
3. Wellness Industry - Consumers want natural ways to combat their daily stresses. Innovations in the wellness industry, like stress-reducing bedding, will be increasingly in demand.
