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Hygge Home

Consumers consciously create cozy spaces that emphasize enjoying the home

Implications - Inspired by the Danish manifesto for cozy comfort, consumers in warm and cold countries alike are looking to surround themselves with plush fabrics, warm textures and soft furnishings that embrace users in a cushy hug. An extension of the style of Japanese minimalism popularized by Marie Kondo, the emerging prevalence of Hygge demonstrates a desire in consumers to surround themselves with objects that bring joy while increasing a sense of mindfulness in the home.
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
139,647 Total Clicks
Nov 15 - Feb 17
This Year and Hot
Art & DesignDesignLifestyleHomeLifeFurniture
Featured Examples
Hug-Giving Sofas - The 'Free Hug Sofa' is Designed to Mimic the Feeling of a Warm Embrace
SCORE 7.8
Hot 12,933 Clicks Pub: Feb 17, 16
Hug-Giving Sofas
The 'Free Hug Sofa' is Designed to Mimic the Feeling of a Warm Embrace
The ‘Free Hug Sofa’ is a unusual loveseat that mimics the feeling of a warm embrace. After a long day of work, many people unwind by sinking into their favorite spot on the sofa. This... [More]
Compact Furnishing Collections - This Pottery Barn Collection Shares Furniture for Small Spaces
SCORE 8.6
This Year and V. Hot 3,513 Clicks Pub: Jan 27, 17
Compact Furnishing Collections
This Pottery Barn Collection Shares Furniture for Small Spaces
Pottery Barn’s newest product collection introduces a range of furniture for small spaces, boasting designs that are specifically size-conscious and multifunctional. For instance, the Small... [More]
Stress-Reducing Pillows - The 'Hygge' Comfort Pillow Encourages Cuddling to Reduce Anxiety
SCORE 7.1
This Year and Warm 2,187 Clicks Pub: Oct 6, 16
Stress-Reducing Pillows
The 'Hygge' Comfort Pillow Encourages Cuddling to Reduce Anxiety
The health benefits of hugging are well-known the world over, so the ‘Hygge’ comfort pillow is designed to deliver them on-demand if there isn’t anyone around to hug. Designed by... [More]
Oversized Stitched Blankets - The Cozy Ohhio Throw Blanket is Made from a Three Inch Knitting Weave
SCORE 6.6
Warm 2,902 Clicks Pub: Nov 24, 15
Oversized Stitched Blankets
The Cozy Ohhio Throw Blanket is Made from a Three Inch Knitting Weave
For those that love to cuddle up with a super warm throw blanket during the colder months, the Ohhio blanket by designer Anna Marienko is an elegant oversized knitted weave that contains stitches... [More]
Soft Supportive Woolen Furniture - The 'Sail Pouf' is a Relaxing Seat with a Woven Woolen Finish
SCORE 5
This Year and Average 725 Clicks Pub: Jan 16, 17
Soft Supportive Woolen Furniture
The 'Sail Pouf' is a Relaxing Seat with a Woven Woolen Finish
Drawing inspiration from the beanbag chair, the ‘Sail Pouf’ is a relaxing seat that will provide a laid-back yet supportive experience for those who partake in some time in it. While... [More]
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