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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,375 more

Lightened Black Bean

Traditionally hearty ingredients like black bean are being used in a new way

Implications - Traditionally used in heavy, ingredient-dense dishes like burritos, black bean is seeing a resurgence and popping up in much lighter, healthier meal options. The digestive properties of this Hispanic cuisine staple are being promoted and utilized in dishes like breakfast bowls and salads as a dietary alternative. The use of hearty, yet exotic ingredients to forward the heavily North American agenda of "self care" is an interesting case study in health food marketing that highlights the importance of newness and exoticism.
Workshop Question - What is the most functional aspect of your product, and how can you better emphasize this in marketing?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
38,721 Total Clicks
Date Range:
Feb 17 — Apr 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Diet-Friendly Quick-Prep Meals
Diet-Friendly Quick-Prep Meals
The 'WW Fresh' Meals Can Be Enjoyed in 10 Minutes or Less
In the fall, Weight Watchers crafted a new, wellness-centric identity for itself by rebranding as WW and now, the global wellness company is introducing a line of chef-inspired, nutritionist-... MORE
Bean-Based Snack Bars
Bean-Based Snack Bars
'That's It Nutrition' is Now Selling Bars Made from Black Beans and Veggies
In an effort to cater to the growing demand for healthier, on-the-go snack options, the Los Angeles-based company ‘That’s It Nutrition’ has developed a new lineup of bean-based... MORE
Diet-Specific Burgers
Diet-Specific Burgers
Mooyah Burgers, Fries & Shakes Created Keto & Paleo 'Lifestyle Burgers'
Mooyah Burgers, Fries & Shakes created a series of Lifestyle Burgers that support various dietary preferences. This series includes The Paleo, The Keto, The Whole30, The Vegetarian and The Gluten-... MORE
Multi-Layered Avocado Salads
Multi-Layered Avocado Salads
El Pollo Loco's Newest Menu Addition is Accentuated by Clear Bowls
One of the newest menu items to be introduced to El Pollo Loco are the ‘Layered Avocado Salads,’ which are served in tall glass bowls that emphasize the assorted ingredients as a visual... MORE
Low-Calorie Mexican Entrees
Low-Calorie Mexican Entrees
El Pollo Loco Expands Its 'Under 500 Calories' Menu with New Dishes
With many people making the New Year’s resolution to eat better in 2018, El Pollo Loco has sought to expand its popular ‘Under 500 Calories’ menu. With four new options to choose... MORE
Summery Roasted Shrimp Entrees
Summery Roasted Shrimp Entrees
Qdoba is Offering Fire-Roasted Shrimp Three Ways for Summer 2017
To mark the start of the summer season, Qdoba is introducing Fire-Roasted Shrimp. Not only is the new ingredient available in the chain’s signature tacos, but consumers can also enjoy the... MORE

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