In the fall, Weight Watchers crafted a new, wellness-centric identity for itself by rebranding as WW and now, the global wellness company is introducing a line of chef-inspired, nutritionist-approved WW Fresh meals.
WW Fresh meals are assembled and packaged for quick enjoyment, with the brand noting that the quick-prep meals require 10 minutes to make at most. Some of the options available to consumers in the WW Fresh range include everything from the Beef Baja Bowl with Fire-Roasted Corn and Black Beans to the Two-Cheese Butternut Squash Rotini with Bread Crumbs, which is touted as a better-for-you version of the comforting, classic macaroni and cheese.
These meals were inspired by WW Freestyle, which has been identified as the company's most successful weight-management program yet.
Diet-Friendly Quick-Prep Meals
More Stats +/-
Charming Prepackaged Seasonal Desserts
Prepackaged Holiday Meal Kits
Prepackaged Seafood Snacks
Premium British Sandwich Lines
Prepackaged Vegetarian Meal Bowls
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.