To mark the start of the summer season, Qdoba is introducing Fire-Roasted Shrimp. Not only is the new ingredient available in the chain's signature tacos, but consumers can also enjoy the fresh seafood in two other entrees.
As part of its summer 2017 menu, Qdoba is offering Fire-Roasted Shrimp three ways. One of these shrimp-infused dishes is the Tropical Shrimp Tacos, which consist of warm tortillas filled with Fire-Roasted Shrimp, house-made pineapple pico, avocado salsa, shredded lettuce and crumbled cotija cheese. For those looking for something heartier, the Surf & Turf Burrito Bowl features Fire-Roasted Shrimp over a bed of cilantro lime rice, mixed with grilled steak , black beans, lettuce, pico de gallo and a fresh-made chimichurri sauce. On the lighter end, the Fire-Roasted Shrimp Salad features shrimp on a bed of crisp lettuce, pineapple pico de gallo, guacamole and cilantro lime dressing.
Key Themes Behind This Trend
- Fire-roasted Shrimp
- Opportunity for creating new seafood dishes using fire-roasted shrimp as a flavorful and unique ingredient.
- Tropical Shrimp Tacos
- Chance to innovate and offer customers tropical-inspired shrimp tacos with pineapple pico, avocado salsa, and cotija cheese.
- Surf & Turf Burrito Bowl
- Innovation potential in combining fire-roasted shrimp with grilled steak, cilantro lime rice, black beans, and fresh-made chimichurri sauce in a burrito bowl.
Where This Applies
- Restaurant/food Service
- Disruptive opportunity to introduce fire-roasted shrimp dishes and explore unique flavor combinations in the restaurant industry.
- Seafood
- Innovation potential in the seafood industry by showcasing fire-roasted shrimp as a versatile ingredient in various dishes.
- Fast Casual
- Opportunity to offer fire-roasted shrimp entrees in the fast casual sector and attract customers looking for fresh and flavorful options.
