Mooyah Burgers, Fries & Shakes created a series of Lifestyle Burgers that support various dietary preferences. This series includes The Paleo, The Keto, The Whole30, The Vegetarian and The Gluten-Free.
While most of the burgers feature either turkey or Angus beef patties, The Vegetarian option features a black bean veggie burger patty from MorningStar Farms. Each of the Lifestyle Burgers is dressed according to the specifics of each kind of diet, with The Keto featuring high-fat, low-carb additions like cheddar cheese, sliced avocado, jalapeno peppers, tomato and mayonnaise. The Keto burger and The Whole30 are both wrapped in lettuce, offering a way for health-conscious consumers to cut down on carbs.
A growing number of eateries are creating different kinds of sandwiches, wraps and bowls with ingredients that are in line with the guidelines of these popular diets.
Why This Trend Is Growing
- Diet-specific Menu Items
- Expansion on diet-conscious menu items could attract more health-conscious consumers and increase sales.
- Lifestyle-based Product Variations
- Offering product variations tailored to different lifestyles could improve customer satisfaction and loyalty.
- Inclusive Menu Options
- Increased inclusivity in menu options could attract customers with special dietary requirements and preferences.
Industries Being Reshaped
- Food and Beverage
- More food and beverage businesses could create diet-specific options to appeal to health-conscious customers and offer inclusivity.
- Fast Casual
- Fast casual restaurants could implement diet-specific options to attract more health-conscious and diet-conscious customers.
- Frozen Food
- Frozen food companies could create additional diet-specific options for customers seeking healthy and diet-conscious alternatives.
