Following in the footsteps of Burger King, McDonald's South Korea is serving up its own seafood burgers. Similar to the Whole Shrimp Whopper, the Shrimp Beef Burger and Supreme Shrimp Burger from McDonald's put a whole new spin on the idea of surf-and-turf.
The new seafood burgers from McDonald's South Korea come in two varieties, each of which is made with a crispy whole-shrimp patty, two layers of spicy onion sauce, lettuce and a slice of tomato. The main difference between the two is that the Shrimp Beef Burger also comes with an all-beef patty sourced from Australia or New Zealand.
The new seafood-centric burgers demonstrate how chain's such as McDonald's can cater to regional taste preferences by experimenting with different types of burger patties.
Key Themes Behind This Trend
- Seafood Burgers
- Opportunity for fast food chains to incorporate seafood into their menus and cater to regional taste preferences.
- Surf and Turf Burgers
- Opportunity for fast food chains to combine meat and seafood in their burgers for a unique and novel flavor experience.
- Spicy Burgers
- Opportunity for fast food chains to incorporate spicy flavors in their burgers to cater to consumers who enjoy bold and flavorful foods.
Where This Applies
- Fast Food Industry
- Opportunity for fast food chains to experiment with new ingredients and flavors such as seafood and spice in their menus.
- Food and Beverage Industry
- Opportunity for food and beverage companies to develop new products and flavors to cater to the growing demand for seafood and spicy foods.
- Seafood Industry
- Opportunity for seafood companies to partner with fast food chains to supply them with seafood products for their menus.
