McDonald's Taiwan has debuted its newest limited edition menu, this time focusing on fried seafood sandwiches. There are two sandwiches included in this menu: a 'Double Fried Shrimp Tempura Sandwich' and a 'Fried Shrimp Tempura Black Angus Beef Burger.'
Both sandwiches include cheese, leaf lettuce, and a new lemon dill sauce. The Angus burger contains one tempura shrimp with a 4-oz Angus patty, and the fried shrimp sandwich contains two tempura shrimp with no added patty. The tempura shrimp are dipped in tempura batter, fried, and cooked fresh to order at participating McDonald's locations.
McDonald's consumers may also notice that the tempura shrimp have not been de-tailed, meaning the tail will have to be eaten around, removed prior to eating the burger, or eaten itself. This QSR seafood promotion will last until December 28th, 2021, so consumers have just over one month to try these delicious fried seafood sandwiches.
Image Credit: McDonald's Taiwan
Key Themes Behind This Trend
- Fried Seafood Sandwiches
- The popularity of limited edition fried seafood sandwich menus in fast food chains presents a disruptive innovation opportunity for the fast food industry to explore new flavors and create new demand.
- Unconventional Pairings
- Introducing unconventional pairings like fried seafood sandwiches in fast food menus can attract new customers and create new market opportunities.
- Non-de-tailed Seafood
- Non-de-tailed seafood items in fast food menus offer a unique experience and can be an innovative way to stand apart from mainstream seafood offerings.
Where This Applies
- Fast Food
- The fast food industry can explore innovative ways to offer unique and non-traditional seafood options to the menu using events like McDonald's limited edition fried seafood sandwich menu launch as an example.
- Seafood Processing
- The seafood processing industry can explore opportunities for providing tail-on seafood for use in fast food sandwich menus to offer unique and immersive food experiences for customers.
- Food and Beverage Retail
- Food and beverage retailers can take advantage of the growing trend of unconventional food pairings by introducing unique food and beverage pairings in their products to attract new customers and stay ahead of the competition.
