Smokey Fire-Grilled Burritos

These Loaded Burritos are Stuffed with Fire-Grilled Chicken

With summer just around the corner, El Pollo Loco is drawing inspiration from BBQ season by introducing a new line-up of burritos made with fire-grilled chicken. With four flavorful options to choose from, the smokey chicken burritos serve as an excellent option for warm summer nights.

The new Fire-Grilled Chicken Burritos come in four flavors: Fajita, Chipotle Avocado, Grilled Chicken Wet and Crunch. Each burrito consists of chopped fire-grilled chicken, rice, shredded cheese and various other toppings. The Grilled Chicken Wet Burrito is covered in enchilada sauce and cotija cheese, making it the heartiest option. On the other hand, the Fajita Burrito is filled which a rich vegetable blend, making it an excellent choice for veggie lovers.

With so many options to choose from, the new burritos are sure to please even the pickiest eaters.

Fire-grilled Chicken Burritos
The introduction of new burritos made with fire-grilled chicken offers an opportunity for restaurants to capitalize on the popularity of BBQ season and offer flavorful options for warm summer nights.
Flavorful Burrito Options
The variety of flavors, such as Fajita, Chipotle Avocado, Grilled Chicken Wet, and Crunch, presents an opportunity for restaurants to attract a wide range of customers with different taste preferences.
Vegetarian Burrito Option
The Fajita Burrito, filled with a rich vegetable blend, provides an opportunity for restaurants to cater to vegetarian customers and offer a flavorful alternative to meat-based burritos.

Where This Applies

Fast Food
Fast food chains can leverage the trend of Fire-Grilled Chicken Burritos to attract customers during the summer BBQ season and offer a unique twist on traditional burritos.
Mexican Cuisine
Mexican restaurants can capitalize on the popularity of burritos and offer a diverse range of flavorful options, including vegetarian alternatives, to attract a wider customer base.
Food Delivery
Food delivery services can partner with restaurants offering the new burritos to provide convenient options for customers who prefer to enjoy delicious, fire-grilled burritos from the comfort of their own homes.
SCORE
0.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 1%
Activity 2%
Freshness 8%

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