Happy Planet's newest collection of soups cater to consumers by satisfying their desire for exotic globally inspired flavors and convenient grab-and-go food.
Rather than offering some of the more expected flavor combinations from around the world in its collection, Happy Planet turns to the unexpected with varieties like West African Squash & Cashew or Portugese Kale & White Bean. As with all of its soup products, these globally inspired soups are made with simple, real ingredients. For instance, the Tuscan Tomato with Basil & Fresh Cream is not made with more than 10 gluten-free ingredients, most of which are organic.
These on-the-go soup tubs make it possible for a consumer with a craving to nourish themselves on the go instead of stopping at a restaurant to sate their craving for Thai, Italian or Korean food.
Key Themes Behind This Trend
- Exotic Grab-and-go Foods
- Expanding offerings of globally-inspired, convenient food products.
- Unexpected Flavor Combinations
- Exploring and creating unique taste experiences with unexpected ingredients.
- Simple, Real Ingredients
- Using minimal, natural ingredients in food products.
Where This Applies
- Food Manufacturing
- Creating diverse, flavorful, and convenient products that cater to consumer cravings.
- Quick-service Restaurants
- Adopting the use of globally inspired flavors and unique ingredients in their menus.
- Organic and Gluten-free Foods
- Addressing growing consumer demand for organic and gluten-free food options.
