In terms of spicy condiments, it can be tough to compete with Sriracha, but Momofuku and Heinz are looking to take down the chili giant with its new Ssäm Sauce. Those familiar with David Chang's Momofuku will know the sauce from its use in Fuku's fried chicken, but according to Chang the sauce has plenty of applications. According to Chang, this piquant Korean chili sauce improves almost anything and is ideal as a replacement for ketchup or Sriracha.
While Ssäm Sauce has seen some sales in retail stores, popping up in a handful of New York City Whole Foods Markets, this new partnership with Heinz will see the sauce reaching new heights. The current distribution method for Ssäm Sauce focuses on Amazon, which fits well with Kraft Heinz's new strategy for growing new products. Amazon provides the brand with a cost-effective platform for product testing and will allow the product to reach a larger market while keeping distribution costs down.
Image Credit: Kraft Heinz