Blend Bros makes a range of sugar-free sauces that aim to satisfy consumers who are looking for a guilt-free eating experience.
The four no-sugar flavors produced by Blend Bros include Smoky BBQ, Piri Piri Ketchup and Sweet Chilli, each of which has been rebranded and packaged in a transparent container with gender-neutral labeling. Although previously targeted at men, Blend Bros now hopes to makes its vibrant range of no-sugar sauces stand out to young families. The most prominent image that appears on the front of the playfully designed bottles is a large "O" shape, which reiterates the sugar-free contents of the package.
Many people are now looking to significantly reduce the amount of sugar they consume, leading food and beverage brands to reformat, rebrand and retarget their free-from products to the health-conscious consumer.