Inspired by the term "apericena"—which combines the Italian words "aperitivo" (aperitif) and "cena" (dinner)—Veroni Salumi created a light, simple appetizer for the holiday season.
In the tradition of apericena, the product supplies a mix of cold cuts and cheese, which are best paired with other items like assorted vegetables and baked goods. With its product, Veroni Salumi showcases a range of Italian flavors with Salame Milano from Lombardy, Prosciutto from Emilia Romagna and Salame Calabrese from Calabria. In the light appetizer pack, the three types of meat are paired with Provolone cheese.
When it comes to presenting and serving the product, the brand recommends a loading a chopping board with the cold cuts and cheese.
Key Themes Behind This Trend
- Italian Apericena-inspired Products
- Opportunity for creating light, simple appetizers that combine cold cuts, cheese, and other ingredients.
- Assorted Vegetable Pairings
- Opportunity for offering a variety of vegetables to pair with cold cuts and cheese for a complete apericena experience.
- Italian Flavor Showcases
- Opportunity for showcasing traditional Italian flavors through apericena-inspired products.
Where This Applies
- Food and Beverage
- Opportunity for food businesses to create and market Italian apericena-inspired products.
- Gourmet Groceries
- Opportunity for gourmet grocery stores to offer pre-packaged apericena-style appetizers.
- Catering and Events
- Opportunity for catering companies to incorporate apericena-inspired appetizer boards into their event menus.
