Campbell's 'Souplicity' Line Comes in Containers Instead of Cans

 - Feb 10, 2017
References: souplicity & bendbulletin
Campbell is known for its classic canned soups, but the company has recently created a new sub-brand called 'Souplicity' that's taking single-serving soup dishes in a new direction. The high-end, organic soups come refrigerated in plastic containers rather than cans, contributing to consumer confidence in the freshness of the ingredients therein.

Souplicity currently offers four different varieties: Roasted Red Pepper Tomato Gouda, Carrot Curry Ginger, Broccoli Parmesan Lemon, and Corn Poblano Lime. Those simple, descriptive names are indicative of the GMO-free, organic ingredients that make up each soup.

Because of the easy opening plastic containers, Souplicity soups are ideal to take anywhere as a lunch option. While the containers are microwave safe, they come full to the top with soup, so Souplicity recommends transferring the soups into a microwavable bowl to heat them.