Fatty foods are rising to the forefront of the new health wave
Implications - More educated about health and diet, consumers begin opting for higher fat snacks that satisfy cravings and help fuel active lifestyles. Previously vilified as a dietary faux pas, fat is increasingly being celebrated as an integral part of a well-balanced health regimen, with more brands rebelling against previous credos and actively promoting high fat products. Already lauded in the fitness world, fatty foods are slowly gaining prominence within adult snacking on a broader scale.
Workshop Question - How can your brand reframe the ways in which its less-desired products are viewed by consumers?