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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Full-Fat Revolution

Fatty foods are rising to the forefront of the new health wave

Implications - More educated about health and diet, consumers begin opting for higher fat snacks that satisfy cravings and help fuel active lifestyles. Previously vilified as a dietary faux pas, fat is increasingly being celebrated as an integral part of a well-balanced health regimen, with more brands rebelling against previous credos and actively promoting high fat products. Already lauded in the fitness world, fatty foods are slowly gaining prominence within adult snacking on a broader scale.
Workshop Question - How can your brand reframe the ways in which its less-desired products are viewed by consumers?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
70,417 Total Clicks
Date Range:
Nov 15 — Feb 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Hormone-Balancing Nut Snacks
Hormone-Balancing Nut Snacks
These Yo' Nuts Snack Mixes Boast Fats and Proteins for Happy Hormones
There are tons of nut snack mix products on the market that put an emphasis on providing satiety between meals, fuel during physical activities and if nothing else, flavor. Yo’ Nuts is an... MORE
Oil-Infused Energy Waters
Oil-Infused Energy Waters
The Bulletproof 'FATwater' Fruit Waters Enhance Energy without Sugar
Those looking for a mental and physical energy boost will often reach for a coffee or energy drink, but the Bulletproof ‘FATwater’ fruit waters offer a more natural approach to boosting... MORE
Organic Ghee Butter Popcorns
Organic Ghee Butter Popcorns
The Oh My Ghee Organic Popcorn Includes Pure and Simple Ingredients
The new Oh My Ghee Organic Popcorn is made using wholesome, simple ingredients such as ghee butter, Himalayan pink salt and, of course, organic popping corn. The ghee butter used in the Oh My Ghee... MORE
Full-Fat Organic Yogurts
Full-Fat Organic Yogurts
The Brand Stonyfield Has Come Out with a New Collection of Yogurts
Known for its organic yogurts and other dairy products, Stonyfield is now offering yogurts that do not waste time in addressing the fact that they are full of fat. While low-fat yogurts are... MORE
Keto Diet Snack Bars
Keto Diet Snack Bars
Keto Bars are High in Fat and Protein but Low in Carbs
The ketogenic diet has quickly become a popular way to shed pounds for many, so new products are being developed like Keto Bars that are diet snacks for the person aiming to attain ketosis. The... MORE
Healthy Coconut Oil Candies
Healthy Coconut Oil Candies
The Homemade Honey Fat Bombs are Filled With Wholesome Saturated Fats
These homemade Coco Honey Fat Bombs by food blog Love Love Thing offer a healthy, nutritious and tasty sweet alternative to pre-packaged candies. In contrast to mass-produced candies, these coconut... MORE

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