Grown-Up Expansion

Youthful franchises enter new territory to connect with adult consumers

Implications - With online communities breathing new life into fandom, companies are adopting innovative, unexpected ventures to reach fans of all ages, including adults. Providing content, space and products that appeal to more grown up tastes, franchises with generally younger fan bases are able to expand their reach.
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
136,169 Total Clicks
Feb 16 - Apr 17
This Quarter and Warm
MarketingLifestyleInteractiveBranding
Featured Examples
Crude Cartoon-Inspired Accessories - These South Park Hats, Hoods, Socks & More Were Made by Burton
SCORE 8.6
This Year and V. Hot 2,162 Clicks Pub: Dec 8, 16
Crude Cartoon-Inspired Accessories
These South Park Hats, Hoods, Socks & More Were Made by Burton
For South Park fans, winter is the perfect time to dress up as their favorite Colorado character, which Burton makes especially possible with its range of South Park hats, hoods, socks, mittens and... [More]
Fantasy Makeup Palettes - This Fan-Created Harry Potter Makeup Palette Features the Four Houses
SCORE 7.7
This Year and Hot 1,864 Clicks Pub: Nov 7, 16
Fantasy Makeup Palettes
This Fan-Created Harry Potter Makeup Palette Features the Four Houses
A fan-created Harry Potter makeup eye shadow palette image was recently posted on Imgur. The four palettes represent the the dormitories of Harry Potter by colors and labels: Gryffindor, Slytherin,... [More]
Cartoon Family-Inspired Skincare - The Face Shop Launched a Collection That Features the Simpsons
SCORE 8
This Quarter and Hot 607 Clicks Pub: Apr 27, 17
Cartoon Family-Inspired Skincare
The Face Shop Launched a Collection That Features the Simpsons
The Face Shop, a South Korean beauty brand, recently launched a collection of skincare that features one of the most iconic families in pop culture history. Arriving just in time for summer, The... [More]
Fairy Tale Rose Speakers - The Enchanted Rose Bluetooth Speaker is an Official Disney Product
SCORE 7.5
This Year and Warm 1,054 Clicks Pub: Feb 22, 17
Fairy Tale Rose Speakers
The Enchanted Rose Bluetooth Speaker is an Official Disney Product
The ‘Enchanted Rose Bluetooth Speaker’ is an officially licensed piece of Disney merchandise released in conjunction with the upcoming ‘Beauty and the Beast’ live-action movie.... [More]
Superhero Ramen Eateries - Ippudo Celebrates Marvel Heroes with a Themed Pop-Up Restaurant Location
SCORE 5.2
Warm 897 Clicks Pub: Feb 27, 16
Superhero Ramen Eateries
Ippudo Celebrates Marvel Heroes with a Themed Pop-Up Restaurant Location
Chef Fumihiro Kanegae from ramen bar and restaurant location Ippudo recently teamed up with Marvel to create a superhero themed pop-up shop that offers ramen inspired by comic books. The experience,... [More]
Fairy Tale Beauty Serums - This Limited-Edition My Daily Dose Skin Serum is a Disney Collectible
SCORE 4.7
This Year and Average 416 Clicks Pub: Feb 27, 17
Fairy Tale Beauty Serums
This Limited-Edition My Daily Dose Skin Serum is a Disney Collectible
The My Daily Dose Custom-Blended Serum Set from Skin Inc. is a popular product that’s now being offered in a limited-edition variety for fans of Disney’s Beauty and the Beast. Skin Inc.... [More]
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