Post-Ironic Tourist

Statement pieces celebrate the normcore in stereotypical tourist attire

Implications - Fashion-forward consumers can be observed channeling nostalgia with post-ironic statement pieces inspired by the image of a stereotypical tourist from both streetwear and luxury brands. This unique shift highlights the all-encompassing nature of the normcore fashion movement in taking inspiration from seemingly overlooked references, and the meanings attached to such kinds of utilitarian dress.
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
117,995 Total Clicks
Jun 16 - May 17
This Year and Warm
FashionWorldHip FashionTravel
Featured Examples
Men's Couture Streetwear - The Fall/Winter Louis Vuitton Collection Was Presented with Supreme
SCORE 7.7
This Year and Hot 3,322 Clicks Pub: Jan 19, 17
Men's Couture Streetwear
The Fall/Winter Louis Vuitton Collection Was Presented with Supreme
The runway show which saw the 2017 Fall/Winter Louis Vuitton collection’s debut was complemented with a number of Supreme accessories. The choice to include the streetwear giant’s bags,... [More]
City-Centric Hawaiian Shirts - These Wacko Maria Shirts Have a Vintage Vacation-Ready Look
SCORE 6.1
This Year and Warm 1,198 Clicks Pub: Jan 2, 17
City-Centric Hawaiian Shirts
These Wacko Maria Shirts Have a Vintage Vacation-Ready Look
After releasing a line of apparel in celebration of the anniversary of its ‘Paradise Tokyo’ flagship, the Japanese clothing label is back with a fresh series of Wacko Maria shirts.... [More]
Minimalist Streetwear Visors - These Dime MTL Hats Use a Simplistic White and Gray Color Palette
SCORE 4.9
This Year and Average 811 Clicks Pub: Jan 9, 17
Minimalist Streetwear Visors
These Dime MTL Hats Use a Simplistic White and Gray Color Palette
Dime MTL, a Canadian skateboarding brand that offers hats, hoodies, tees and other streetwear products, recently expanded on its offerings with a sleek white and gray visor. Perfect for consumers... [More]
Premium Artisan Camera Straps - The Cruick Leather Camera Straps are Designed to Last a Lifetime
SCORE 6.1
This Year and Warm 495 Clicks Pub: Feb 17, 17
Premium Artisan Camera Straps
The Cruick Leather Camera Straps are Designed to Last a Lifetime
Despite a shift towards smartphones for taking pictures many photographers still utilize traditional SLRs and DSLRs to snap shots, so the Cruick Leather Camera Straps are intended to offer a quality... [More]
Tropical Skate Shoes - These Vans Sneakers are Patterned with Hawaiian Hula Girls
SCORE 4
Mild 513 Clicks Pub: Jun 7, 16
Tropical Skate Shoes
These Vans Sneakers are Patterned with Hawaiian Hula Girls
The ‘Digi Hula Old Skool’ is the name of a version of tropical Vans sneakers—released to the public just in time for the upcoming summer season. The shoes use the brand’s... [More]
Masculine Bandanna-Print Sandals - BEDWIN & THE HEARTBREAKERS Joined with Teva for a New Design
SCORE 4.5
This Year and Average 241 Clicks Pub: May 26, 17
Masculine Bandanna-Print Sandals
BEDWIN & THE HEARTBREAKERS Joined with Teva for a New Design
BEDWIN & THE HEARTBREAKERS, a fashion label that’s based out of Tokyo, Japan, collaborated with Teva, a footwear brand that boasts highly functional styles that are also stylish, to create... [More]
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