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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,342 more

Post-Ironic Tourist

Statement pieces celebrate the normcore in stereotypical tourist attire

Implications - Fashion-forward consumers can be observed channeling nostalgia with post-ironic statement pieces inspired by the image of a stereotypical tourist from both streetwear and luxury brands. This unique shift highlights the all-encompassing nature of the normcore fashion movement in taking inspiration from seemingly overlooked references, and the meanings attached to such kinds of utilitarian dress.
Workshop Question - How can your brand simplify its products and evoke a sense of nostalgia or familiarity in the process?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
153,835 Total Clicks
Date Range:
Jun 16 — May 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Men's Couture Streetwear
Men's Couture Streetwear
The Fall/Winter Louis Vuitton Collection Was Presented with Supreme
The runway show which saw the 2017 Fall/Winter Louis Vuitton collection’s debut was complemented with a number of Supreme accessories. The choice to include the streetwear giant’s bags,... MORE
City-Centric Hawaiian Shirts
City-Centric Hawaiian Shirts
These Wacko Maria Shirts Have a Vintage Vacation-Ready Look
After releasing a line of apparel in celebration of the anniversary of its ‘Paradise Tokyo’ flagship, the Japanese clothing label is back with a fresh series of Wacko Maria shirts.... MORE
Minimalist Streetwear Visors
Minimalist Streetwear Visors
These Dime MTL Hats Use a Simplistic White and Gray Color Palette
Dime MTL, a Canadian skateboarding brand that offers hats, hoodies, tees and other streetwear products, recently expanded on its offerings with a sleek white and gray visor. Perfect for consumers... MORE
Premium Artisan Camera Straps
Premium Artisan Camera Straps
The Cruick Leather Camera Straps are Designed to Last a Lifetime
Despite a shift towards smartphones for taking pictures many photographers still utilize traditional SLRs and DSLRs to snap shots, so the Cruick Leather Camera Straps are intended to offer a quality... MORE
Tropical Skate Shoes
Tropical Skate Shoes
These Vans Sneakers are Patterned with Hawaiian Hula Girls
The ‘Digi Hula Old Skool’ is the name of a version of tropical Vans sneakers—released to the public just in time for the upcoming summer season. The shoes use the brand’s... MORE
Masculine Bandanna-Print Sandals
Masculine Bandanna-Print Sandals
BEDWIN & THE HEARTBREAKERS Joined with Teva for a New Design
BEDWIN & THE HEARTBREAKERS, a fashion label that’s based out of Tokyo, Japan, collaborated with Teva, a footwear brand that boasts highly functional styles that are also stylish, to create... MORE

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