Category
Fashion
Scaled Restraint
Trend cluster
Category
Post-Ironic
Tourist
Statement pieces celebrate the normcore in stereotypical tourist attire.
3.9
Trend score
Trend
What is the Post-Ironic Tourist trend?
Post-Ironic Tourist: Fashion-forward consumers can be observed channeling nostalgia with post-ironic statement pieces inspired by the image of a stereotypical tourist from both streetwear and luxury brands. This unique shift highlights the all-encompassing nature of the normcore fashion movement in taking inspiration from seemingly overlooked references, and the meanings attached to such kinds of utilitarian dress.
Trend themes
Themes within the Post-Ironic Tourist trend
Three behaviours holding the trend together01
Post-Ironic Fashion
The emergence of post-ironic fashion creates opportunities for brands to offer ironic, statement pieces inspired by normcore fashion.
02
Retro Tropical Prints
There is a resurgence in demand for old-school vintage tropical prints in fashion, and brands can take advantage of this trend to create statement pieces with retro images such as cityscapes and palm trees.
03
Luxury Streetwear
Collaborations between high-end and streetwear brands create opportunities for the former to appeal to a younger and trendier market while giving the latter more exposure to a broader audience.
Industry implications
What the Post-Ironic Tourist trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands can incorporate retro, tropical prints and post-ironic fashion to create unique statement pieces and appeal to younger consumers.
For
Photography
Brands can create premium camera straps for photographers with high-end materials that offer durability and longevity.
For
Footwear
Collaborations between fashion brands and footwear brands create new designs and opportunities to appeal to a broader market with functional and stylish shoes.
Workshop question
How can your brand simplify its products and evoke a sense of nostalgia or familiarity in the process?
Trend signals
Trend signals for Post-Ironic Tourist
Trend score 3.9 out of 10, from popularity 51%, activity 58%, freshness 8%.
Popularity51%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Post-Ironic Tourist trend
6 featured examples from Jun 7, 2016 to May 26, 2017CategoryFashion
Men's Couture Streetwear
The Fall/Winter Louis Vuitton Collection Was Presented with Supreme
The fashion industry can leverage the popularity of streetwear and collaborate with other brands to create new and exciting collections.
CategoryFashion
City-Centric Hawaiian Shirts
These Wacko Maria Shirts Have a Vintage Vacation-Ready Look
The fashion industry can integrate vintage aesthetic shirts into their collections, catering to those seeking nostalgic and unique attire.
CategoryFashion
Minimalist Streetwear Visors
These Dime MTL Hats Use a Simplistic White and Gray Color Palette
Streetwear brands can take advantage of the minimalist trend and leverage the popularity of visors to attract new customers.
CategoryTech
Premium Artisan Camera Straps
The Cruick Leather Camera Straps are Designed to Last a Lifetime
Disruptive Innovation Opportunity: Integrate smart features and wireless connectivity into camera straps to enhance the overall photography experience and streamline workflows.
CategoryFashion
Tropical Skate Shoes
These Vans Sneakers are Patterned with Hawaiian Hula Girls
The footwear industry can capitalize on the tropical sneaker trend by incorporating unique prints into their product lines.
CategoryFashion
Masculine Bandanna-Print Sandals
BEDWIN & THE HEARTBREAKERS Joined with Teva for a New Design
Disruptive innovation opportunity: Integrating functional and fashionable elements in clothing and accessories to cater to diverse consumer preferences.
