Category
Lifestyle
Assisted Choices
2.2
Trend score
Trend
What is the Small-Batch Snacking trend?
Small-Batch Snacking: The concept of "small-batch" was born in the world of craft beer, referring to experimental brews released in limited quantities. The exclusivity of this approach attracted consumers who prioritize exclusivity. This makes it an attractive prospect for other categories, such as snacking, to add an element of elitism.
Trend themes
Themes within the Small-Batch Snacking trend
Three behaviours holding the trend together01
Small-Batch Manufacturing
Small-batch food and drink manufacturing that incorporates an element of elitism is driving consumer interest in limited quantity, craft products.
02
Healthy, Natural Snacking
Consumer interest in healthy and inventive snacking is driving demand for all-natural, small-batch snack products that incorporate fruits, nuts, seeds, and other healthful ingredients.
03
Anti-GMO and Organic Product Demand
Growing consumer demand for anti-GMO and organic products is leading to a trend in small-batch and artisanal products that emphasize responsible food sourcing and traditional crafting methods.
Industry implications
What the Small-Batch Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage Manufacturing
Innovative and small-batch manufacturing processes are upping the ante for food and drink manufacturers looking to respond to changing consumer preferences.
For
Luxury Goods
Consumer interest in high-end and exclusive products is leading to a growing trend in small-batch and artisanal luxury goods offerings.
For
Healthy Living and Wellness
The demand for healthy, all-natural, and organic products is driving innovation in small-batch and artisanal product offerings that emphasize natural ingredients and traditional crafting methods.
Workshop question
How can your brand integrate an element of exclusivity into your products and services?
Trend signals
Trend signals for Small-Batch Snacking
Trend score 2.2 out of 10, from popularity 33%, activity 25%, freshness 8%.
Popularity33%
Activity25%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Small-Batch Snacking trend
4 featured examples from Apr 26 to Nov 24, 2016CategoryLifestyle
Popcorn Brittle Snacks
This Natural Popcorn Snack is Enhanced with Fruits, Nuts, Seeds and More
Opportunity for snack food companies to introduce new and exciting popcorn snacks to meet consumer demand for healthier and inventive options.
CategoryLuxury
Luxury Grape Bunches
A Bunch of 30 'Ruby Roman' Grapes from Japan Cost $10,900
The cultivation and production of premium and specialty crops, like luxury grape bunches, can be a profitable sector for farmers and growers.
CategoryLifestyle
Thick Bacon Snack Packs
Jack Link's Small Batch Maple Bacon Jerky is Savory and Sweet
Companies in the meat snack industry can explore incorporating unique flavorings like maple or creating travel-friendly packaging options to attract consumers in a changing market.
CategoryLifestyle
Growth Hormone-Free Dips
The Prairie Farms Chef’s Splendor Dip Sauces are Naturally Delicious
Opportunity for food manufacturers to produce growth hormone-free dips and expand their gluten-free product offerings.
