Category
Tech
Delegated Interfaces
Trend cluster
Category
Nurture
Droid
Increasingly humanized A.I. establishes widespread trust in technology.
4.9
Trend score
Trend
What is the Nurture Droid trend?
Nurture Droid: In today’s culture of digital migrants raising digital natives, there is not only an increasing reliance on hyperconnectivity, but also a shift towards endearment and full acceptance of technological presence within the roles of caretakers and safety providers. As artificial intelligence becomes increasingly humanized, we begin to recognize a spreading of unquestionable trust in technology as part of the home, and even as part of the family.
Trend themes
Themes within the Nurture Droid trend
Three behaviours holding the trend together01
Endearment in Technology
As technology becomes increasingly humanized, it becomes more endearing to people, leading to the creation of robots and devices that look cute and friendly, such as Zenbo and iPal.
02
Smart Parenting with Technology
Technology is helping busy parents with tasks that they cannot perform at that moment, with the introduction of devices like AvatarMind iPal for babysitting, NoomiNoomi for rocking babies to sleep, and Joey Tag wearable GPS to keep children safe.
03
Robots for Safety
Robots are used to augment safety, such as the Amphibious Joint Lifeguard UAV and the AvatarMind iPal, which monitor beaches and children's movement, respectively.
Industry implications
What the Nurture Droid trend means for industry
Where the trend changes the playbookFor
Robotics Industry
The robotics industry has many opportunities to create robots that can perform human tasks, such as babysitting and lifeguarding, and in a friendly manner.
For
Childcare Industry
With the introduction of child-tracking wearables and robotic companions, the childcare industry has an opportunity to utilize technology to improve the care of children.
For
Internet of Things Industry
The Internet of Things industry can build on the idea of automation with the creation of devices that can augment and improve human safety and lifestyle, such as the NoomiNoomi and the Anthouse Robot Pet Companions.
Workshop question
How can your brand adapt a more humanized approach in designing its products/services, or in how it sells them?
Trend signals
Trend signals for Nurture Droid
Trend score 4.9 out of 10, from popularity 80%, activity 60%, freshness 8%.
Popularity80%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nurture Droid trend
6 featured examples from May 30, 2016 to Aug 23, 2017CategoryLife-Stages
Child-Tracking Wearables
The Joey Tag is a Wearable GPS Unit to Keep Children Safe
Opportunity for manufacturers to develop and market child-tracking wearables with advanced GPS capabilities and proximity alerts.
CategoryTech
Autonomous Beach Lifeguards
The Amphibious Joint Lifeguard UAV Helps Provide Aid to Those in Need
The beach safety industry could benefit from autonomous lifeguard systems that provide additional assistance to lifeguards.
CategoryTech
Robotic Pet Play Robots
The Anthouse Robot Pet Companions Connects You to Your Furry Friend
Disruptive innovation opportunity: Expand the pet tech industry by developing cutting-edge robotic pet companions and interactive platforms for remote pet interaction.
CategoryTech
Stroller-Rocking Devices
The 'NoomiNoomi' Baby Rocking Device Aids Parents in Soothing Infants
Automated baby soothing devices like NoomiNoomi present innovative solutions in the baby care industry for parents seeking convenient, safe, and effective ways to soothe their inf…
CategoryTech
Autonomous Robotic Babysitters
The AvatarMind iPal is a Full-Time Companion for Children
The iPal offers a potential solution to child-care providers for managing children during activities or occupying them during downtime.
CategoryTech
Home Robot Assistants
The Zenbo Robot Can Understand and Carry Out Spoken Commands
The consumer electronics industry can leverage the trend of personal assistants like the Zenbo robot to develop more advanced and intuitive devices for consumers.
