Robots

Implications - As urban environments continue to grow, there is an increased demand for fast and reliable construction to happen at any time; as a result, brands are creating high-tech products to aid current human capabilities. Drones, robotics, and AI are all playing a key role in the progression of the construction industry. This new shift within infrastructure development will allow humans to work alongside technology to create cities of the future in safer environments.

Homework Question - How can your brand adapt more technologies to increase safety and efficiency? [More]

Implications - In recent years, we've seen the use of image analysis and processing expanding to better connect people to the products they seek within a retail capacity. Today, this has evolved to a place where image recognizing artificial intelligence is now being leveraged in app form for entertainment purposes. This shift highlights a new norm in youth culture where more lighthearted forms of entertainment are fueled by an increased appetite for instant gratification.

Homework Question - How could image search technology be used within your industry? [More]

Implications - The incorporations of human-like robots into retail spaces has enhanced efficiency and workflow. In addition to enhancing productivity, these assistive robots are able to create experiential purchase journeys for customers in a way that appeals to their desire for convenience and novelty while shopping.

Homework Question - At what point in the purchase journey could your customers make use of a robot assistant? [More]

Implications - As drone use continues to increase in popularity and functionality, some drone makers are releasing offerings distinguished by their indestructibility. These products cater to consumers that might be cautious of investing in drone technology for fear of breaking the device. In doing so, drone makers are further contributing to the widespread accessibility and adoption of drone use.

Homework Question - What are some of the major pain points associated with your product or service? What is your brand doing to address these? [More]

Implications - As creatively inclined robotics become more commonplace, they are being utilized to take on challenges in manufacturing across industries to produce feats in construction, fashion and more. Able to work with tricky materials and adapt to different demands and conditions, emerging robot technology is increasingly relied upon as a resourceful production asset that also acts as a draw for consumers looking for uniquely manufactured products.

Homework Question - Where is AI encroaching in your industry and how are you planning to embrace and adapt to that? [More]

Implications - Reframing day-to-day challenges to seem less intimidating, satirical comedy is being incorporated into helpful apps and assistive robotics, making the transition into adulthood more manageable for the Millennial demographic. Already heavily reliant on technology, Millennials entering this responsibility-laden stage of their lives are practically forming relationships with their trusted tech companions, looking for devices that not only help them in their day-to-day, but also alleviate some of their stress and anxiety through humor and personality.

Homework Question - How are you preparing for the changing life-cycle of the Millennial demographic? [More]

Implications - Robotics, particularly those intended for the home, are being designed in a way that establishes them as more of an in-home personal assistant than anything else. This occurs not only through the seamlessness with which they help users, but also with the humanization that comes with voice-control and activation. This speaks to consumers' openness to the integration of technology into their everyday lives as a means to more convenience.

Homework Question - What does the futuristic version of your industry look like? [More]

Implications - As smart technology further integrates itself into all aspects of consumer lifestyle, voice control features are gaining prominence to allow users to leverage complex technology without the need for in-depth knowledge into the inner workings of their devices. From downloadable apps to built-in features, voice-activated commands bring simplicity to the increasingly sophisticated technology surrounding us.

Homework Question - Despite the sophistication of some of your products or services, is there room for increased simplicity to make them easier for consumers to use? [More]

Implications - In today’s culture of digital migrants raising digital natives, there is not only an increasing reliance on hyperconnectivity, but also a shift towards endearment and full acceptance of technological presence within the roles of caretakers and safety providers. As artificial intelligence becomes increasingly humanized, we begin to recognize a spreading of unquestionable trust in technology as part of the home, and even as part of the family.

Homework Question - How can your brand adapt a more humanized approach in designing its products/services, or in how it sells them? [More]

Implications - Currently, robots can appear, speak, and maybe even emote like human beings, bringing us closer to the imagined future than ever. The next step in this progress enables more sensory capabilities, such as touch. The more human robots can appear, the more openly they will be embraced by the mainstream consumer, ushering in a new industry in itself.

Homework Question - In what ways is your offering a reflection of the consumers purchasing it? [More]