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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Tech Embrace

Designers are introducing human-like features to tech to make it more comforting

Trend - Designers and artists are looking into the extent to which modern machines and algorithms can comfort and provide solace to human beings in the tech age. Whether it is through mimicking a bodily quality or evoking a sensation, these products are an exploration or considered to alleviate anxiety.

Insight - The tech age has made consumers vastly curious about their developing relationship with machinery. Many become alienated as social media fades the immediate need for face-to-face contact, while immersive technology, broadcasting media and new forms of entertainment can have a tendency to overstimulate. Many are interested in exploring the possibilities of finding comfort in technology, which is a desire driven vastly by a curiosity about the discovery of new possibilities.
Workshop Question - How can your products or service be optimized to soothe the alienation consumers might feel in the digital age?
4 Featured, 35 Examples:
55,107 Total Clicks
Date Range:
Jul 19 — Nov 19
This Year and Warm
Consumer Insight Topics:

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