Trend cluster
Category

Tech
Embrace

Designers are introducing human-like features to tech to make it more comforting.

Intimacy-Introducing Hugging MachinesAnxiety-Fighting Sensation-Emitting ArmbandsHuman Gesture Device Controls

Trend

What is the Tech Embrace trend?

Tech Embrace: Designers and artists are looking into the extent to which modern machines and algorithms can comfort and provide solace to human beings in the tech age. Whether it is through mimicking a bodily quality or evoking a sensation, these products are an exploration or considered to alleviate anxiety.

Insight

The consumer insight behind the Tech Embrace trend

The tech age has made consumers vastly curious about their developing relationship with machinery. Many become alienated as social media fades the immediate need for face-to-face contact, while immersive technology, broadcasting media and new forms of entertainment can have a tendency to overstimulate. Many are interested in exploring the possibilities of finding comfort in technology, which is a desire driven vastly by a curiosity about the discovery of new possibilities.

Trend themes

Themes within the Tech Embrace trend

Three behaviours holding the trend together
01

Comforting Tech

Designers seek to bring human-like features to tech for providing comfort and solace to the users.

02

Mimicking Human Sensations

Machines are exploring ways to regulate anxiety by mimicking human sensations and interactions.

03

Wearable Therapeutic Tools

New-age wearable technology aims to alleviate anxiety by emitting different sensations that simulate human touch.

Industry implications

What the Tech Embrace trend means for industry

Where the trend changes the playbook
For

Sex Toys and Accessories

Developers can create sex-tech products that cater to a broader market by providing solutions to traditionally ignored demographics.

For

Tech and Gadgets

Integrating the skin-like exterior to control various devices make way for innovative tech advancements and efficient results.

For

Healthcare and Personal Care

Wearable therapeutic tools can revolutionize the healthcare and personal care industries by providing therapy in a more accessible and intuitive way.

Workshop question

How can your products or service be optimized to soothe the alienation consumers might feel in the digital age?

Trend signals

Trend signals for Tech Embrace

Trend score 5.1 out of 10, from popularity 86%, activity 60%, freshness 9%.

Popularity86%
Activity60%
Freshness9%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific