For a span of two weeks, those in the Maidstone, the county town of Kent, England, will be able to see pizza chain Domino's delivering food in a most unusual way—by canoe.
Along the River Loose in Ken County, residents will be able to pizza in a novel way that involves a pizza "bouy" who will make these deliveries while suited up in a wetsuit and traveling by canoe. To make the stunt even more interesting, Domino's is testing out floating pizza boxes, to ensure that no pizza is in danger of going overboard. Domino's will also be making a donation to the Loose Conservation Trust as part of an effort to preserve the local waterways.
Domino's has experimented with a range of pizza delivery techniques via chatbot, drone, bus routes and even emojis.
Key Themes Behind This Trend
- Novel Food Delivery
- Innovative methods of delivering food, such as by canoe, can disrupt traditional food delivery services.
- Environmentally-conscious Promotions
- Offering promotions that give back to local charities or preserve the environment can benefit businesses and the community.
- Alternative Delivery Methods
- Exploring and implementing alternative methods of delivery, such as chatbots and drones, can differentiate a business from competitors.
Where This Applies
- Food and Beverage
- Incorporating innovative food delivery methods offer opportunities to expand the food and beverage industry and meet evolving customer needs.
- Sustainability
- Sustainability-focused organizations can partner with businesses to promote eco-friendly practices and support local communities.
- Technology
- Developing new delivery technology and integrating it with existing or novel delivery methods can benefit the technology industry while enhancing customer experience.
