As part of an advertising campaign across Latin America, Uber has deployed a novel fleet of pitchmen: drones. Specifically for UberPool, the drone-based ad campaign targets gridlocked drivers in the mega-metropolis of Mexico City.
The marketing stunt involves sending out a fleet of drones to zip around the most traffic-stricken highways throughout Mexico City. These advertorial drones fly in succession, and they carry signs that will likely grab drivers' attentions. The first drone that passes will be sure to pique interest, with a sign that asks (in Spanish) "Driving by yourself?" The next drone then says "This is why you can never see the volcanoes." Mexico City abuts two volcanoes, but smog in the city is often so severe that the peaks are obscured.
As a carpooling service, UberPool is more energy efficient than driving to work alone, hence the campaign's comment.
What's Driving This Trend
- Drone-based Advertising
- Opportunity for businesses to utilize drone technology for creative and attention-grabbing ad campaigns.
- Targeted Outdoor Advertising
- New ways to reach specific audiences by strategically placing advertisements in high-traffic areas.
- Environmental Messaging in Marketing
- Potential for brands to highlight their eco-friendly initiatives as part of their advertising campaigns.
Who This Affects Most
- Marketing and Advertising
- Innovative advertising strategies can be adopted by marketing and advertising agencies to attract clients and create impactful campaigns for their customers.
- Transportation and Ridesharing
- Ridesharing companies like Uber can explore unique ways to promote their services and engage with their target audience.
- Technology and Drone Manufacturing
- Drone manufacturers can partner with businesses to provide customized drones for advertising purposes, tapping into a new market segment.
