In order to draw attention to the many dogs that are up for adoption, 'Puppy Play Live' was created for Social Tees Animal Rescue by four interns from BBH New York on a budget of just $1,000.
The livestream sessions invite Facebook users to log on and "interact" with the pets by performing different actions on Facebook. Likes, loves and emojis from users on the social network are translated to real-world belly rubs, hugs and interactions with emoji chew toys. On top of this, comments from users such as "He's such a good boy!" were read aloud to the dogs so that they could receive some of the love that was being directed their way.
Although many animal shelters rely on foot traffic to connect people to pets, Puppy Play Live gives people all over the world to interact with adoptable shelter animals, increasing the chances that pets will find new homes.
Key Themes Behind This Trend
- Livestream Adoption Campaigns
- Organizations can use livestreams to showcase animals up for adoption, attract potential adopters to interact with the pets and increase their chances of finding new homes.
- Digital Interaction with Animals
- New platforms can be developed that allow users to remotely interact with animals, creating opportunities for virtual pet ownership or interaction and potentially reducing the number of pets in shelters.
- Real-time Interaction Analysis
- Developing algorithms that analyze real-time interactions between users and animals during livestreams can provide valuable insights into animal behavior and user preferences for animal adoption and ownership.
Where This Applies
- Pet Adoption Agencies
- Adoption agencies can use Puppy Play Live's approach to staging pet plays and interacting with their audience on social media to draw in and engage with potential adopters remotely.
- Digital Marketing
- Digital marketing agencies can create innovative ad strategies for animal rescue organizations that leverage social media platforms such as Facebook to promote pet adoption and increase engagement with rescue efforts.
- Animal Behavior Research
- Researchers can use Puppy Play Live's real-time interaction data to analyze animal behaviors and understand practical implications for animal-human interactions, possibly leading to new animal health and training techniques.
