In order to draw attention to the many dogs that are up for adoption, 'Puppy Play Live' was created for Social Tees Animal Rescue by four interns from BBH New York on a budget of just $1,000.
The livestream sessions invite Facebook users to log on and "interact" with the pets by performing different actions on Facebook. Likes, loves and emojis from users on the social network are translated to real-world belly rubs, hugs and interactions with emoji chew toys. On top of this, comments from users such as "He's such a good boy!" were read aloud to the dogs so that they could receive some of the love that was being directed their way.
Although many animal shelters rely on foot traffic to connect people to pets, Puppy Play Live gives people all over the world to interact with adoptable shelter animals, increasing the chances that pets will find new homes.