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Athleisure Beauty

Fit fashion evolves to integrate cosmetics that complement athletic lifestyles

Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve.

SCORE 6.8

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Activity

Freshness

Megatrends

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6 Examples, 40 Related: 66,297 Total Clicks

Date Range: May 15 - Feb 17

Trending: This Year and Warm

Consumer Insight Topics: Fashion Marketing Hip Fashion Lifestyle Sports Cosmetics Branding

Featured Examples

Post-Workout Skincare Kits - Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel

SCORE 8.1

This Year and Hot 1,088 Clicks Pub: Feb 17, 17

Post-Workout Skincare Kits

Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel

Mio Skincare’s Gym Kit is a two-piece skincare set that includes 10 individually packaged Clean Slate Workout Swipes and one Workout Wonder Gel, both of which can be used for refreshing and... [More]

Sweat-Ready Beauty Sets - Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle

SCORE 7.7

This Year and Hot 1,163 Clicks Pub: Feb 17, 17

Sweat-Ready Beauty Sets

Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle

Alongside travel-sized shampoos, face wipes and hair ties, there are a myriad of new makeup products that are being branded as the new gym bag essentials. Clinique recently launched the ‘Pep... [More]

Restorative Workout Haircare - The Hair Warrior Products Offer Protection from Sweat and Heat

SCORE 4

Mild 767 Clicks Pub: Nov 30, 15

Restorative Workout Haircare

The Hair Warrior Products Offer Protection from Sweat and Heat

As consumers look to upkeep their bodies during strenuous exercise, beauty product brand Hair Warrior offers a similar mantra with its workout haircare focused specifically on replenishing the hair... [More]

Sweat-Proof Cosmetics - 'Sweat Cosmetics' is a Beauty Line Designed for Highly Active Women

SCORE 4.7

Average 1,706 Clicks Pub: May 28, 15

Sweat-Proof Cosmetics

'Sweat Cosmetics' is a Beauty Line Designed for Highly Active Women

A Colorado-based company has just begun an Indiegogo campaign for a new line of sweat-proof cosmetics designed specifically for high-performance athletes. After noticing a major gap in the beauty... [More]

Gym-Friendly Makeup Collections - Tarte Cosmetics' 'Hustle & Glow' Introduces "Athleisure Skincare"

SCORE 6.9

This Year and Warm 347 Clicks Pub: Feb 15, 17

Gym-Friendly Makeup Collections

Tarte Cosmetics' 'Hustle & Glow' Introduces "Athleisure Skincare"

‘Hustle & Glow’ is the name of a new bundle of “gym bag grabs” from Tarte Cosmetics that are being introduced to the world as “athleisure skincare” products.... [More]

Athletic Mascara Marketing - Eyeko's Waterproof Eye Makeup is Branded as a "Sport" Mascara

SCORE 6.1

This Year and Warm 188 Clicks Pub: Feb 17, 17

Athletic Mascara Marketing

Eyeko's Waterproof Eye Makeup is Branded as a "Sport" Mascara

There are thousands of waterproof eye makeup products to choose from across the world, especially mascara, but Eyeko is setting itself apart as a producer of ‘Sport Waterproof Mascara.’... [More]