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Athleisure Beauty

Fit fashion evolves to integrate cosmetics that complement athletic lifestyles

Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
87,213 Total Clicks
May 15 - Feb 17
Warm
FashionMarketingHip FashionLifestyleSportsCosmeticsBranding
Featured Examples
Post-Workout Skincare Kits - Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel
SCORE 6.8
Warm 2,582 Clicks Pub: Feb 17, 17
Post-Workout Skincare Kits
Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel
Mio Skincare’s Gym Kit is a two-piece skincare set that includes 10 individually packaged Clean Slate Workout Swipes and one Workout Wonder Gel, both of which can be used for refreshing and... [More]
Sweat-Ready Beauty Sets - Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
SCORE 6.4
Warm 2,561 Clicks Pub: Feb 17, 17
Sweat-Ready Beauty Sets
Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
Alongside travel-sized shampoos, face wipes and hair ties, there are a myriad of new makeup products that are being branded as the new gym bag essentials. Clinique recently launched the ‘Pep... [More]
Restorative Workout Haircare - The Hair Warrior Products Offer Protection from Sweat and Heat
SCORE 3.5
Mild 979 Clicks Pub: Nov 30, 15
Restorative Workout Haircare
The Hair Warrior Products Offer Protection from Sweat and Heat
As consumers look to upkeep their bodies during strenuous exercise, beauty product brand Hair Warrior offers a similar mantra with its workout haircare focused specifically on replenishing the hair... [More]
Sweat-Proof Cosmetics - 'Sweat Cosmetics' is a Beauty Line Designed for Highly Active Women
SCORE 4.4
Average 1,939 Clicks Pub: May 28, 15
Sweat-Proof Cosmetics
'Sweat Cosmetics' is a Beauty Line Designed for Highly Active Women
A Colorado-based company has just begun an Indiegogo campaign for a new line of sweat-proof cosmetics designed specifically for high-performance athletes. After noticing a major gap in the beauty... [More]
Gym-Friendly Makeup Collections - Tarte Cosmetics' 'Hustle & Glow' Introduces "Athleisure Skincare"
SCORE 5.6
Warm 541 Clicks Pub: Feb 15, 17
Gym-Friendly Makeup Collections
Tarte Cosmetics' 'Hustle & Glow' Introduces "Athleisure Skincare"
‘Hustle & Glow’ is the name of a new bundle of “gym bag grabs” from Tarte Cosmetics that are being introduced to the world as “athleisure skincare” products.... [More]
Athletic Mascara Marketing - Eyeko's Waterproof Eye Makeup is Branded as a "Sport" Mascara
SCORE 4.8
Average 282 Clicks Pub: Feb 17, 17
Athletic Mascara Marketing
Eyeko's Waterproof Eye Makeup is Branded as a "Sport" Mascara
There are thousands of waterproof eye makeup products to choose from across the world, especially mascara, but Eyeko is setting itself apart as a producer of ‘Sport Waterproof Mascara.’... [More]
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