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Athleisure Beauty

Fit fashion evolves to integrate cosmetics that complement athletic lifestyles

Implications - Far from going out of style, athleisure is increasingly permeating adjacent categories, going beyond activewear and into the beauty and skincare realm. As cosmetic brands adapt to the new demand for fitness-focused products, we’re starting to note launches of gym-specific makeup collections and lines of skincare and haircare tailored for active lifestyles. This shift demonstrates a new niche in the world of beauty as athleisure trends continue to evolve.
Workshop Question - Is there a niche in your customers' lives that you could target your products towards?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 40 Examples:
100,211 Total Clicks
Date Range:
May 15 — Feb 17
Trending:
Warm

Featured Examples

Post-Workout Skincare Kits
Post-Workout Skincare Kits
Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel
Mio Skincare’s Gym Kit is a two-piece skincare set that includes 10 individually packaged Clean Slate Workout Swipes and one Workout Wonder Gel, both of which can be used for refreshing and... MORE
Sweat-Ready Beauty Sets
Sweat-Ready Beauty Sets
Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
Alongside travel-sized shampoos, face wipes and hair ties, there are a myriad of new makeup products that are being branded as the new gym bag essentials. Clinique recently launched the ‘Pep... MORE
Restorative Workout Haircare
Restorative Workout Haircare
The Hair Warrior Products Offer Protection from Sweat and Heat
As consumers look to upkeep their bodies during strenuous exercise, beauty product brand Hair Warrior offers a similar mantra with its workout haircare focused specifically on replenishing the hair... MORE
Sweat-Proof Cosmetics
Sweat-Proof Cosmetics
'Sweat Cosmetics' is a Beauty Line Designed for Highly Active Women
A Colorado-based company has just begun an Indiegogo campaign for a new line of sweat-proof cosmetics designed specifically for high-performance athletes. After noticing a major gap in the beauty... MORE
play_circle_filled Gym-Friendly Makeup Collections
Gym-Friendly Makeup Collections
Tarte Cosmetics' 'Hustle & Glow' Introduces "Athleisure Skincare"
‘Hustle & Glow’ is the name of a new bundle of “gym bag grabs” from Tarte Cosmetics that are being introduced to the world as “athleisure skincare” products.... MORE
play_circle_filled Athletic Mascara Marketing
Athletic Mascara Marketing
Eyeko's Waterproof Eye Makeup is Branded as a "Sport" Mascara
There are thousands of waterproof eye makeup products to choose from across the world, especially mascara, but Eyeko is setting itself apart as a producer of ‘Sport Waterproof Mascara.’... MORE

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