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Celebratory Specialization

Brands celebrate niche holidays with unique promotions and discounts

Implications - Beyond major holidays like Christmas or Thanksgiving, brands are celebrating more specialized days very specific to particular product offerings. Though not widely recognized, these holidays provide brands with an opportunity to create unique and light-hearted limited-time promotions.
Workshop Question - What non-traditional or unique holiday would your brand leverage in order to make a deeper connection with your consumer?
Trend Themes
1. Specialized Holiday Promotions - Brands are celebrating more specialized days to create unique and light-hearted limited-time promotions.
2. Food-centric Holiday Promotions - Restaurants can use food-centric holidays to draw in more customers.
3. Product-dedicated Holiday Campaigns - Companies can create unique promotional campaigns based on their product offerings and corresponding holidays.
Industry Implications
1. Restaurants - Restaurants can leverage food-centric holidays to create unique promotions or menu items and attract more customers.
2. Retail - Retailers can create promotions and incentives based on specialized holidays that align with their product offerings.
3. Food & Beverage - Food and beverage companies can develop promotional campaigns centered around their products and corresponding holidays.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
158,474 Total Clicks
Date Range:
Jun 16 — Aug 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Thirst-Quenching Tea Promotions
Thirst-Quenching Tea Promotions
DAVIDsTEA's Travel Mug Promotion Celebrates National Iced Tea Day
Timed to coincide with National Iced Tea Day, DAVIDsTEA is rolling out a new travel mug promotion that helps customers beat the heat in a refreshing way. Not only does the promotion allow customers... MORE
Seasonal Bakery Giveaways
Seasonal Bakery Giveaways
La Madeleine is Giving Away $5 Gift Cards to Promote Its Holiday Menu
La Madeleine, a Dallas-based French bakery and cafe is sending consumers home with gift cards this holiday season, that are only redeemable in the New Year. The bakery-cafe prides itself on... MORE
Festive Fajita Promotions
Festive Fajita Promotions
This Chain is Celebrating National Fajita Day with a Special Meal Deal
On Thursday, August 18th, On The Border Mexican Grill & Cantina is celebrating the first-ever National Fajita Day. In order to mark the occasion, the chain is offering a special meal deal that... MORE
Romantic Cockroach-Naming Campaigns
Romantic Cockroach-Naming Campaigns
Bronx Zoo's 'Name a Roach Campaign' Celebrates Valentines Day
The ‘Name a Roach’ campaign, created by the Bronx Zoo, gives people with a unique way to celebrate Valentine’s Day. The annual holiday is dreaded by some who feel as though they... MORE
Celebratory Gyro Promotions
Celebratory Gyro Promotions
Luna Grill Celebrates National Gyro Day with Buy One, Get One Free
Fast-casual Mediterranean dining choice Luna Grill is celebrating National Gyro Day with a “Buy One, Get One Free” gyro promotion. The deal will be available at all 49 of the restaurant... MORE
Female-Empowering Free Pancake Initiatives
Female-Empowering Free Pancake Initiatives
Pepper Honors Small Chest Women with a National Holiday
Pepper is a woman-founded business that caters to small chest women, attempting to limit the frustration of finding the correct bra and eliminating any “common [...] shopping problems.”... MORE
Free Burrito Costume Contests
Free Burrito Costume Contests
Chipotle's Halloween Contest Will Reward Free 'Booritos' For a Year
Costume contests generally offer small prizes but Chipotle’s Halloween costume contest promises to reward the winner with a year of free ‘booritos’.  Running on Instagram, the... MORE

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