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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,332 more

Celebratory Specialization

Brands celebrate niche holidays with unique promotions and discounts

Implications - Beyond major holidays like Christmas or Thanksgiving, brands are celebrating more specialized days very specific to particular product offerings. Though not widely recognized, these holidays provide brands with an opportunity to create unique and light-hearted limited-time promotions.
Workshop Question - What non-traditional or unique holiday would your brand leverage in order to make a deeper connection with your consumer?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
101,560 Total Clicks
Date Range:
Jun 16 — Aug 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Thirst-Quenching Tea Promotions
Thirst-Quenching Tea Promotions
DAVIDsTEA's Travel Mug Promotion Celebrates National Iced Tea Day
Timed to coincide with National Iced Tea Day, DAVIDsTEA is rolling out a new travel mug promotion that helps customers beat the heat in a refreshing way. Not only does the promotion allow customers... MORE
Seasonal Bakery Giveaways
Seasonal Bakery Giveaways
La Madeleine is Giving Away $5 Gift Cards to Promote Its Holiday Menu
La Madeleine, a Dallas-based French bakery and cafe is sending consumers home with gift cards this holiday season, that are only redeemable in the New Year. The bakery-cafe prides itself on... MORE
Festive Fajita Promotions
Festive Fajita Promotions
This Chain is Celebrating National Fajita Day with a Special Meal Deal
On Thursday, August 18th, On The Border Mexican Grill & Cantina is celebrating the first-ever National Fajita Day. In order to mark the occasion, the chain is offering a special meal deal that... MORE
Romantic Cockroach-Naming Campaigns
Romantic Cockroach-Naming Campaigns
Bronx Zoo's 'Name a Roach Campaign' Celebrates Valentines Day
The ‘Name a Roach’ campaign, created by the Bronx Zoo, gives people with a unique way to celebrate Valentine’s Day. The annual holiday is dreaded by some who feel as though they... MORE
Celebratory Gyro Promotions
Celebratory Gyro Promotions
Luna Grill Celebrates National Gyro Day with Buy One, Get One Free
Fast-casual Mediterranean dining choice Luna Grill is celebrating National Gyro Day with a “Buy One, Get One Free” gyro promotion. The deal will be available at all 49 of the restaurant... MORE
Female-Empowering Free Pancake Initiatives
Female-Empowering Free Pancake Initiatives
Pepper Honors Small Chest Women with a National Holiday
Pepper is a woman-founded business that caters to small chest women, attempting to limit the frustration of finding the correct bra and eliminating any “common [...] shopping problems.”... MORE
Free Burrito Costume Contests
Free Burrito Costume Contests
Chipotle's Halloween Contest Will Reward Free 'Booritos' For a Year
Costume contests generally offer small prizes but Chipotle’s Halloween costume contest promises to reward the winner with a year of free ‘booritos’.  Running on Instagram, the... MORE

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Tattoo Pin-Up-Style High-Waisted Underwear
Tattoo Pin-Up-Style High-Waisted Underwear
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Unretouched Celebrity Lingerie Campaigns
Unretouched Celebrity Lingerie Campaigns
Aerie Celebrates the Female Body on a Different Level
Laidback Intimate Wear
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Fantabody is Inspired by Female Bodies and Blooming Flowers
One-Size Lingerie Lines
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LoveSuze Aims to Make Shopping and Gifting Lingerie Effortless
Bold Valentine's Day Lingerie
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The New Savage X Fenty Launch is Heavy on Thematic Features
Minimalist Lingerie Collections
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Everlane Released 2 Basic Pieces in New Colorways
Lingerie-Inspired Activewear
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Kiki de Montparnasse Launched Athleisure Styles with Stretch Lace
play_circle_filled Playfully Creative Lingerie Campaigns
Playfully Creative Lingerie Campaigns
Berlei's Ad Emphasizes the Effects Sports Have on Breasts
Mobile Candy Houses
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The Skittles 'House that Trick or Treats You' Delivers Candy Across Toronto
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Boozy Halloween Makeover Experiences
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play_circle_filled Creatively Romantic Beauty Commercials
Creatively Romantic Beauty Commercials
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Social Media Costume Contests
Social Media Costume Contests
Dunkin' Embraces the Halloween Spirit with an Instagram Contest
Spooky Overnight Accommodations
Spooky Overnight Accommodations
Booking.com Offers Users a Spooky Sleepover This Halloween Season
play_circle_filled Interactive Ghost Story Campaigns
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M&M's Halloween Campaign is Launched in Weekly Installments
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Greek-Inspired QSR Meals
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Dynamic Churro-Themed Bakeries
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Mediterranean QSR Sandwiches
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Coal-Made Dessert Pop-Ups
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'Coal Comforts' Seeks to Make a Point About Climate Change
Low-Glycemic Superfood Snacks
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ONO's Low-Glycemic Snacks are Naturally Sweetened
Boozy Prosecco Pastries
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The Doughnut Project is Now Offering Alcohol-Infused Prosecco Donuts
Parisian Ice Cream Sandwiches
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Sparkling Espresso Spritzers
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This Espresso Drink from Persephone Bakery is Rich and Bubbly
DIY Bread Kits
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John McCambridge's 'Bread Tin Bakery' Brand Turns Consumers into Bakers
Hybridized Breakfast Bagels
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The 'Bagel Doughnut' Adds a Savory Twist to the Portuguese Malasada
Nerdy Valentine's Day Cards
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Artist PJ McQuades' Humorous Cards Appeal to Star Wards Fans and More
Revitalized Chip Bouquets
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Doritos is Bringing Back Its Ketchup Roses to Celebrate Valentine's Day
Romantic Tea Gifts
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David's Tea's 'Box of Hearts' Reminds of Valentine's Chocolate Packaging
Balm-Embedded Lipsticks
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YSL's 'Volupté Tint-In-Balm' Cosmetics Include Extra Hydration
Romantic Couples Escape Kits
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The Killspencer Love Collection is Designed for Travel
Unrequited Love Valentine's Cards
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These Funny Valentine's Day Cards Have Cynical Messages Inside
Romantic Meat Boxes
Romantic Meat Boxes
Bolyard's Meat and Provisions is Selling a 'MeatHeart' Box for Valentine's Day
Cephalopod Matchmaker Campaigns
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Kraken Rum's Valentine's Day Stunt Stars an Unlikely Matchmaker
Revitalized Galactic Undergarments
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Make It Good Clothing Updated Its Glow-in-the-Dark Range
Cheesesteak-Infused Gyros
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Mexico's Azul Restaurantes Offers a Gourmet Menu of Healthy Eats
Celebratory Iced Tea Giveaways
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This Promotion Celebrates National Iced Tea Day 2016
Celebratory Iced Tea Promotions
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This Starbucks Promotion Celebrates National Iced Tea Day
Layered Taco Combinations
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The New Double Stacked Tacos Feature Both a Hard Shell and Soft Tortilla
Refreshed Sparkling Tea Branding
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The Sparkling Ice Tea Bottles are Targeted at Younger Consumers
Energizing Iced Teas
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Brisk's 'Brisk Mate' Iced Tea is Made with Energizing Yerba Mate
Festive Taco Promotions
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Cascara's Refreshing Iced Tea Drinks are Infused with Extracts
Discount Taco Promotions
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This Chain is Celebrating Cinco De Mayo with Discount Tacos
Iced Tea Travel Mugs
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This Iced Tea Mug from David's Tea Makes Refreshing Drinks in Three Steps
Dippable Stuffed Burritos
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The New Boss Burritos Come with Extra Meat and a Cheesy Queso Dip
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