La Madeleine, a Dallas-based French bakery and cafe is sending consumers home with gift cards this holiday season, that are only redeemable in the New Year.
The bakery-cafe prides itself on creating mouth-watering dishes, using only the freshest local ingredients -- a philosophy which has been extended to the brand's seasonal menu items. The promotional stunt serves as a method of highlighting the eatery's festive menu, such as its Turkey, Cranberry and Feta Salade, or its Poinsetta and Christmas Tree Iced Cookies.
Purchasing a whole cake or tart will earn a consumer a $5 gift card, which can be redeemed after the New Year. This interesting marketing effort serves as a means of maintaining a returning consumer base, while promoting the brand's seasonal offerings.