The 'Name a Roach' campaign, created by the Bronx Zoo, gives people with a unique way to celebrate Valentine's Day.
The annual holiday is dreaded by some who feel as though they have nothing to celebrate, but this campaign gives them a way to vent their frustrations. The Bronx Zoo is offering people the chance to name cockroaches after their exes, with just a $10 donation. For people who still have somewhat kind feelings towards their exes, the Name a Roach campaign allows for people to gift their exes a cockroach toy and a box of chocolates to soften the blow of being named after a bug.
This campaign works to promote the Bronx Zoo, helps to finance some of its services and provides a cathartic release for those who partake.