Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pet
Refresher
Pet owners look for simple and speedy solutions for keeping animal odors at bay.
2.1
Trend score
Trend
What is the Pet Refresher trend?
Pet Refresher: Innovative products tackling pet odor that don’t require bathing are increasingly being reached for by busy consumers. Often made using natural and organic ingredients, owners are enticed by malodor solutions that take care of their pets yet don’t take up too much time. As more apartment and condo dwellers are buying pets for smaller spaces, the increase in demand for pet malodor products demonstrates a shift towards simplicity when it comes to maintaining pet hygiene.
Trend themes
Themes within the Pet Refresher trend
Three behaviours holding the trend together01
Natural and Organic Ingredients
Pet owners are enticed by malodor solutions that take care of their pets yet don’t take up too much time and are made using natural and organic ingredients.
02
Activated Charcoal
Activated charcoal, a natural ingredient known for its absorption abilities that are not harmful to people or animals, is being used in cat litters and litter box deodorizers to neutralize smells.
03
Aromatherapy Products
Innovative products like Dr. Elsey's 'Urine Removal Program with Aromatherapy' are being designed to specifically address pet odors using aromatherapy.
Industry implications
What the Pet Refresher trend means for industry
Where the trend changes the playbookFor
Pet Supplies
Pet supply companies can incorporate natural and organic ingredients in their products to provide pet owners with solutions for maintaining pet hygiene.
For
Cleaning Products
Activated charcoal can be incorporated in cleaning products to remove odor and provide a natural and non-harmful alternative.
For
Aromatherapy Market
The use of aromatherapy in pet products can expand the aromatherapy market into a new category and provide pet owners another way to tackle common issues like pet odor.
Workshop question
What have you identified as the biggest pain point related to your brand? What would be a simple way to mollify the displeasure consumers feel about that point?
Trend signals
Trend signals for Pet Refresher
Trend score 2.1 out of 10, from popularity 26%, activity 28%, freshness 8%.
Popularity26%
Activity28%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Pet Refresher trend
5 featured examples from Feb 22, 2017CategoryLifestyle
Deodorizing Dog Wipes
Top Paw's Lemon Verbena Bergamont Wipes Cleanse and Scent a Pet's Coat
Opportunity for pet care companies to expand their product lines and offer convenient and effective deodorizing solutions.
CategoryLifestyle
Aromatherapy Pet Products
Dr. Elsey’s 'Urine Removal Program' Tackles Tough Cat Odors and Stains
In the pet care industry, there is potential for disruptive innovation by developing effective odor and stain removal solutions like Dr.
CategoryLifestyle
Cat-Friendly Fragrance Mists
Basic Earth Essentials' 'Fresh Cat' Distillate Water Removes Odors
Incorporating all-natural pet odor removal products into the pet care industry.
CategoryLifestyle
Organic Fur Fresheners
LoyalCanineCo's 'Wild One' Pet Mist Boasts Essential Oil Ingredients
The pet care industry can capitalize on the rising demand for organic and natural pet products, like LoyalCanineCo's fur freshener, by offering a wider range of sustainable and ec…
CategoryEco
Charcoal-Based Cat Litters
This Litter Box Deodorizer Uses Natural Ingredients to Eliminate Smells
The pet care industry can explore the use of activated charcoal and other natural ingredients in creating effective and eco-friendly deodorizing solutions.
