Pet owners look for simple and speedy solutions for keeping animal odors at bay
Implications - Innovative products tackling pet odor that don’t require bathing are increasingly being reached for by busy consumers. Often made using natural and organic ingredients, owners are enticed by malodor solutions that take care of their pets yet don’t take up too much time. As more apartment and condo dwellers are buying pets for smaller spaces, the increase in demand for pet malodor products demonstrates a shift towards simplicity when it comes to maintaining pet hygiene.
Workshop Question — What have you identified as the biggest pain point related to your brand? What would be a simple way to mollify the displeasure consumers feel about that point?