Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upleveled
Instant
Instant beverages leverage premiumized formats to engage modern consumers.
4.9
Trend score
Trend
What is the Upleveled Instant trend?
Upleveled Instant: Fans of time-saving solutions when it comes to their caffeine fix, Millennials are still eager for premium experiences, opting for more gourmet or fun-to-use versions of their favorite instant coffees and teas. This preference demands a shift in focus towards the packaging of quick dissolving beverages, prompting a more engaging format that is not only quick to use but also unique and experiential.
Trend themes
Themes within the Upleveled Instant trend
Three behaviours holding the trend together01
Premium Instant Beverages
Quick dissolving beverages are shifting towards more engaging formats and gourmet experiences.
02
Dissolvable and Portable Tea
Innovative products like dissolvable teas, liquid instant teas, and instant tea tablets provide mess-free and convenient alternatives to traditional tea steeping methods.
03
Functional Instant Beverages
Instant coffee and mushroom coffee mixes provide added health benefits to consumers through the addition of vitamins and mushroom extracts.
Industry implications
What the Upleveled Instant trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovations in instant beverages can lead to new product offerings that cater to modern consumers' demands for convenience, health, and premium experiences.
For
Home Appliances and Furniture
Products like the 'ATMOS' Cold Drip Espresso Maker provide a stylish and accessible way for consumers to create barista-quality coffee at home.
For
Health and Wellness
Functional instant beverages like mushroom coffee mixes and vitamin-enriched instant coffee present new opportunities for businesses to tap into the growing demand for health-conscious products.
Workshop question
Are you catering to the time-starved consumer? If not, how can your products become more functional for the average consumer?
Trend signals
Trend signals for Upleveled Instant
Trend score 4.9 out of 10, from popularity 66%, activity 72%, freshness 8%.
Popularity66%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Upleveled Instant trend
9 featured examples from Feb 11, 2016 to Nov 16, 2017CategoryArt & Design
Stylistic Espresso Drip Brewers
The 'ATMOS' Cold Drip Espresso Maker Prepares Barista-Quality Java
Companies in the home appliance industry can utilize metal injection molding techniques and create more appealing and user-friendly coffee makers for the home and office.
CategoryUnique
Instant Coffee Beans
This Coffee Concept Turns Compressed Instant Coffee into Beans
Introducing compressed instant coffee beans as a new product category and expanding the beverage industry's offerings in the instant coffee market.
CategoryLifestyle
Crystallized Instant Coffees
Voilà is Introducing Itself as the "World's Best Instant Coffee"
Opportunity for coffee producers to enter the instant coffee market by leveraging their expertise in coffee sourcing, roasting, and brewing to produce specialty instant coffees.
CategoryLifestyle
Vitamin-Enriched Instant Coffees
Beanies Flavour Coffee Comes in Several Distinct Flavor Options
Beanies Flavour Coffee's introduction of vitamin-enriched instant coffee presents a disruptive innovation opportunity for companies in the instant coffee industry to promote bette…
CategoryLifestyle
Dissolvable Loose Leaf Teas
'Tea Drops' Provides a Mess-Free Alternative to Loose Leaf Tea
The tea industry can capitalize on the trend of dissolvable tea products by developing more innovative and convenient options for tea lovers.
CategoryUnique
Liquid Instant Teas
'No More Tea Bags' Helps Consumers Make Tea with Just Hot Water
Potential for disruptive innovation within the tea industry to cater to consumers seeking convenient and efficient ways of making tea.
CategoryLifestyle
Instant Tea Tablets
This Concept Imagines Soluble Tea Tablets for Day and Night
The concept of instant tea tablets has the potential to disrupt the traditional beverage industry by offering a more convenient and portable tea option.
CategoryLifestyle
Mushroom Coffee Mixes
Four Sigmatic's Coffee Packets are Enriched with Mushroom Extracts
The introduction of mushroom coffee mixes presents a disruptive innovation opportunity in the coffee industry, allowing for the development of unique and healthier coffee options.
CategoryLifestyle
Instant Latte Packets
Tipu's Chai Offers Individually Packaged Indian Chai That Only Needs Water
Tea companies can capitalize on the trend towards quick and high-quality tea by creating new flavors and formulations that are easily made with hot water.
