Out of Australia, Page Thirty Three creates a range of products and objects for the home that are described to "synthesise popular culture, ancient ritual, sculptural aesthetic and modern art through the prism of utility"—as exemplified by its line of bath treatments.
The Milk Bath, Green Tea, Deep Sea and Riverstone 'Bath Brew' products are branded as "giant tea bags for the bath" that are meant to be steeped for a relaxing soak instead of being consumed by the cup. True to their name, the bags are packaged like oversized tea sachets, complete with a string and a tag for easy removal from the tub.
The bath treatments are enriched with a range of local and organic ingredients, including relaxing lavender, detoxifying tea tree, seaweed and nourishing goat's milk. As well as being beneficial for the skin, many of the botanical ingredients used are powerfully aromatic and soothing to the system.
Why This Trend Is Growing
- Bath Brew Products
- Opportunity for creating unique bath treatments that mimic the experience and packaging of traditional tea bags.
- Natural and Organic Ingredients
- Opportunity for developing bath products enriched with local and organic ingredients for their skincare benefits.
- Aromatherapy Bath Treatments
- Opportunity for producing bath treatments infused with powerful aromatic ingredients for a soothing and therapeutic experience.
Industries Being Reshaped
- Personal Care
- Opportunity for personal care brands to innovate and introduce bath treatments that offer unique experiences and skincare benefits.
- Wellness
- Opportunity for wellness brands to develop natural and organic bath products that promote relaxation, detoxification, and nourishment.
- Beauty
- Opportunity for beauty brands to create aromatherapy-inspired bath treatments that provide a sensory and spa-like experience.
