Snack Culture Kicks

Food and beverage brands look to get in on sneaker culture

Implications - Channeling megatrends such as nostalgia and co-creation, food and beverage brands are partnering with sneaker designers in order to create limited edition kicks that pay homage to the brands' signature edible products. This unique shift highlights the power of creating exclusive products targeted at hyper-niche audiences in order to encourage brand fandom and generate organic buzz.
SCORE 6.9
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90,924 Total Clicks
Feb 16 - Mar 17
This Year and Warm
Pop CultureFashionLifestyleFoodShoes
Featured Examples
Sandwich-Themed Sneakers - Diabora Designed a Pair of Philly Cheesesteak Sneakers with UBIQ
SCORE 8
This Year and Hot 2,650 Clicks Pub: Jan 26, 17
Sandwich-Themed Sneakers
Diabora Designed a Pair of Philly Cheesesteak Sneakers with UBIQ
Fans of Philly cheesesteak, a sandwich that consists of thinly sliced steak and layers of gooey melted cheese, are sure to appreciate the new sneakers that were collaboratively designed by Diabora... [More]
Beef Patty Sneakers - This Jamaican Patty Design Was Created to Celebrate Caribbean Culture
SCORE 7.2
Warm 1,760 Clicks Pub: Jul 4, 16
Beef Patty Sneakers
This Jamaican Patty Design Was Created to Celebrate Caribbean Culture
As a means to pay tribute to Caribbean culture, FILA and Alumni of NY collaborated for a shoe design that utilizes the color and imagery of a Jamaican patty. In order to do this, the sneakers are... [More]
Coffee-Inspired Skater Shoes - These Nike Starbucks Shoes are Patterned Using Rich Swirls of Coffee
SCORE 7.4
Warm 1,459 Clicks Pub: May 18, 16
Coffee-Inspired Skater Shoes
These Nike Starbucks Shoes are Patterned Using Rich Swirls of Coffee
The Nike Dunk Low Premium is a Nike Starbucks hybrid design that incorporates rich swirls of coffee in its pattern. The shoes are similar to the previously released Nike SB Dunk Low Woodgrain—... [More]
Colorful Cereal Sneakers - The Nike Lil Posiet One Shoe Takes Design Inspiration from Fruity Pebbles
SCORE 3.6
Mild 1,062 Clicks Pub: Feb 27, 16
Colorful Cereal Sneakers
The Nike Lil Posiet One Shoe Takes Design Inspiration from Fruity Pebbles
Nike’s latest line of Lil Posite sport sneakers take inspiration from the retro cereal Fruity Pebbles popularized with the characters from The Flinstones. The shoes feature a design aesthetic... [More]
Custom Iced Tea Sneakers - Brisk Iced Tea is Marketing a New Pineapple Flavor with a Shoe Giveaway
SCORE 4.4
Average 445 Clicks Pub: Jul 8, 16
Custom Iced Tea Sneakers
Brisk Iced Tea is Marketing a New Pineapple Flavor with a Shoe Giveaway
Brisk Iced Tea is the Lipton-owned brand that’s marketed as the “Iced tea with tons of attitude. The one with the bold lemon flavor that kicked iced tea off the back porch and gave it... [More]
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