Food and beverage brands look to get in on sneaker culture
Implications - Channeling megatrends such as nostalgia and co-creation, food and beverage brands are partnering with sneaker designers in order to create limited edition kicks that pay homage to the brands' signature edible products. This unique shift highlights the power of creating exclusive products targeted at hyper-niche audiences in order to encourage brand fandom and generate organic buzz.
Workshop Question - How could your brand leverage a limited edition product to encourage brand fandom?
Trend Themes
1. Food-branded Sneakers - Food and beverage brands are partnering with sneaker designers to create limited edition kicks that pay homage to the brands' signature edible products.
2. Nostalgia and Co-creation - Exclusive products targeted at hyper-niche audiences are being created by channeling megatrends such as nostalgia and co-creation.
3. Food-inspired Design - Food color palettes and traditional food patterns are influencing footwear design.
Industry Implications
1. Food and Beverage Industry - Food and beverage brands are partnering with sneaker designers to create limited edition kicks that pay homage to the brands' signature edible products.
2. Fashion Industry - Exclusive products targeted at hyper-niche audiences are being created by channeling megatrends such as nostalgia and co-creation.
3. Footwear Industry - Food color palettes and traditional food patterns are influencing footwear design.
8 Featured, 63 Examples:
210,820 Total Clicks
Date Range:
Feb 16 — Mar 18
Trending:
Warm
Consumer Insight Topics:
