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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,270 more

Snack Culture Kicks

Food and beverage brands look to get in on sneaker culture

Implications - Channeling megatrends such as nostalgia and co-creation, food and beverage brands are partnering with sneaker designers in order to create limited edition kicks that pay homage to the brands' signature edible products. This unique shift highlights the power of creating exclusive products targeted at hyper-niche audiences in order to encourage brand fandom and generate organic buzz.
Workshop Question - How could your brand leverage a limited edition product to encourage brand fandom?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 63 Examples:
155,766 Total Clicks
Date Range:
Feb 16 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sandwich-Themed Sneakers
Sandwich-Themed Sneakers
Diabora Designed a Pair of Philly Cheesesteak Sneakers with UBIQ
Fans of Philly cheesesteak, a sandwich that consists of thinly sliced steak and layers of gooey melted cheese, are sure to appreciate the new sneakers that were collaboratively designed by Diabora... MORE
Hummus-Inspired Sneakers
Hummus-Inspired Sneakers
Le Coq Sportif's Shoe Designs Boasts Beige, Red and Green Hues
The footwear industry launches various elaborate and experimental shoe designs, in order to bring something fresh to the consumer, entertain and hover the fine line between absurd and stylish... MORE
Beef Patty Sneakers
Beef Patty Sneakers
This Jamaican Patty Design Was Created to Celebrate Caribbean Culture
As a means to pay tribute to Caribbean culture, FILA and Alumni of NY collaborated for a shoe design that utilizes the color and imagery of a Jamaican patty. In order to do this, the sneakers are... MORE
Coffee-Inspired Skater Shoes
Coffee-Inspired Skater Shoes
These Nike Starbucks Shoes are Patterned Using Rich Swirls of Coffee
The Nike Dunk Low Premium is a Nike Starbucks hybrid design that incorporates rich swirls of coffee in its pattern. The shoes are similar to the previously released Nike SB Dunk Low Woodgrain—... MORE
Wasabi-Inspired Running Sneakers
Wasabi-Inspired Running Sneakers
The Footwear Design of the END. X ASICS Silhouette is Adorable
In January le coq sportif launched a pair of tonally appropriate hummus-inspired sneakers and the influence of food color palettes on footwear design does not stop here. ASICS and END. come together... MORE
Colorful Cereal Sneakers
Colorful Cereal Sneakers
The Nike Lil Posiet One Shoe Takes Design Inspiration from Fruity Pebbles
Nike’s latest line of Lil Posite sport sneakers take inspiration from the retro cereal Fruity Pebbles popularized with the characters from The Flinstones. The shoes feature a design aesthetic... MORE
Donut-Inspired Sneakers
Donut-Inspired Sneakers
NIKEiD Lets Consumers Customize Their Shoes with a 'Ky-rispy Kreme' Print
Nike is allowing consumers to personalize their pair of Nike Kyrie 2 basketball shoes via NIKEiD with a specialized ‘Ky-rispy Kreme’ print that turns the shoes into a designed sneaker... MORE
Custom Iced Tea Sneakers
Custom Iced Tea Sneakers
Brisk Iced Tea is Marketing a New Pineapple Flavor with a Shoe Giveaway
Brisk Iced Tea is the Lipton-owned brand that’s marketed as the “Iced tea with tons of attitude. The one with the bold lemon flavor that kicked iced tea off the back porch and gave it... MORE

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play_circle_filled Hip-Hop Motif Collaborative Shoes
Hip-Hop Motif Collaborative Shoes
Foot Locker and ASICS Create The Fresh Up' GEL-180 With PENSOLE
Whiskey-Inspired Sneakers
Whiskey-Inspired Sneakers
The Shoe Surgeon and Jack Daniel's Recreated the Nike Air Force 1
Premium Snakeskin Sneaker Designs
Premium Snakeskin Sneaker Designs
The Nike Air Max 90 Boasts a Tonal Reptile Texture
Tonal Limited-Edition Sneakers
Tonal Limited-Edition Sneakers
Nike's SF-AF1 Has a Suede-Detailed Monochromatic Silhouette
Retro Sneakers Revivals
Retro Sneakers Revivals
The Puma Black & White Sneakers Boasts Comfort and a Vintage Feel
Japanese-Inspired Footwear Collaborations
Japanese-Inspired Footwear Collaborations
Bristol-Studio's Collection Fuses Culture & Modernity
Basketball Athlete-Backed Sneakers
Basketball Athlete-Backed Sneakers
Nike Channels Print Design and Color Pop in New LeBron 'Safari'
Customizable Logo Sneakers
Customizable Logo Sneakers
Nike's New Air Force 1 Design Comes with Velcro Swooshes
Anime Fan Sneaker Concepts
Anime Fan Sneaker Concepts
Nike Fans Imagined What a Nike and Dragon Ball Z Collab Would Look Like
Knit Technology Basketball Shoes
Knit Technology Basketball Shoes
The Air Jordan NBA All-Star Pack Boasts Flyknit Basketball Shoes
Museum-Backed Shoe Designs
Museum-Backed Shoe Designs
The MoMA Nike Air Force 1 Collaboration Has an Artistic Twist
Artistic Primeknit Shoe Collaborations
Artistic Primeknit Shoe Collaborations
Daniel Arsham Works with Adidas on the Futurecraft 4D
Advertisement-Referencing Shoes
Advertisement-Referencing Shoes
The Hanon x Reebok Collaboration References a 2000 UK TV Ad
Authentic Denim Apparel
Authentic Denim Apparel
The Levi's and Air Jordan Collaboration Brings The Denim Air Jordan IV
Dad-Style Sneakers
Dad-Style Sneakers
The Nike Grandstand II is Back After a Quarter of a Century
Collaborative Animal Print Shoes
Collaborative Animal Print Shoes
Reebok and Melody Ehsani Made a Wildly Fierce Pair of Sneakers
Celebratory Leopard Sneakers
Celebratory Leopard Sneakers
La MJC and Diadora Teamed Up for 'All Gone' Anniversary Series
Raffled Collaborative Sneakers
Raffled Collaborative Sneakers
BAIT and DreamWorks Made a Limited Series of Themed Blue Sneakers
Famous Feline Sneaker Series
Famous Feline Sneaker Series
BAIT Released a Limited Edition Felix the Cat Collection
Patriotic Sneaker Collections
Patriotic Sneaker Collections
These Sneakers Celebrate America's Independence Day
Beast-Inspired Sneakers
Beast-Inspired Sneakers
24 Kilates Helped to Create Shoes Made with Fear and Gore in Mind
Vibrantly Violet Sneakers
Vibrantly Violet Sneakers
These Purple Air Jordans Have Accents That Give a Luxurious Flare
Spooky Film Sneakers
Spooky Film Sneakers
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Celebratory Iced Tea Giveaways
Celebratory Iced Tea Giveaways
This Promotion Celebrates National Iced Tea Day 2016
Refreshed Sparkling Tea Branding
Refreshed Sparkling Tea Branding
The Sparkling Ice Tea Bottles are Targeted at Younger Consumers
Monochrome Athletic Shoes
Monochrome Athletic Shoes
Nike Air Max Shoes are Getting a New Edition with the BW Iron Ore Color
Trainer-Inspired Sportswear
Trainer-Inspired Sportswear
The NTM x Sneaker Tight Matches the Nike Free Transform Flyknit
Energizing Iced Teas
Energizing Iced Teas
Brisk's 'Brisk Mate' Iced Tea is Made with Energizing Yerba Mate
Mom-Appreciating Basketball Shoes
Mom-Appreciating Basketball Shoes
This Nike Zoom Shoe Celebrates Skylar Diggins' Mother
Motion-Promoting Shoes
Motion-Promoting Shoes
These Kids' Basketball Shoes Are Inspired By Nike's Signature Athletes
play_circle_filled Surprise Footwear Giveaways
Surprise Footwear Giveaways
The 'Nike Speed Drops' Promotion Surprised Fans with Golden Cleats
Athletic Comedian Run Campaigns
Athletic Comedian Run Campaigns
Kevin Hart's Run with Hart Program is Part of the Nike Run Club
Blacked-Out Golf Apparel
Blacked-Out Golf Apparel
The 'Stay Hidden. Be Seen' Nike Golf Line Celebrates the 30th Anniversary
Weather-Resistant Sneakers
Weather-Resistant Sneakers
The Nike Zoom Pegasus 33 Racing Shoes Repel Water for Winter Running
Exotically Flavored Iced Teas
Exotically Flavored Iced Teas
Cascara's Refreshing Iced Tea Drinks are Infused with Extracts
Mom-Celebrating Sneakers
Mom-Celebrating Sneakers
The Nike KD8 Floral EXT Edition is Made for Mother's Day
Collaged Cleat Designs
Collaged Cleat Designs
The Nike Mercurial Superfly IV "What The" Combines 16 Past Colorways
Natural Movement Sport Ads
Natural Movement Sport Ads
The Nike Revolution in Motion Campaign Stars Serena Williams and More
Wooden Grain Sneakers
Wooden Grain Sneakers
The Nike SB Dunk Low Woodgrain Sport Shoes Feature a Woodland Aesthetic
Weather-Adjusting Athletic Coat
Weather-Adjusting Athletic Coat
The NikeLab Transform Jacket Accommodates Different Climates
Luxe Vegan Sneakers
Luxe Vegan Sneakers
The FEIT Boots are Made Using a Single Piece of Vegetable Leather
Easter-Inspired Sneakers
Easter-Inspired Sneakers
The PUMA Easter Pack is Honoring the Spring Holiday with Style
Japanese Surf Apparel
Japanese Surf Apparel
Vans Has Teamed Up with Yusuke Hanai for a Surf-Inspired Collection
African Art Sneakers
African Art Sneakers
The Eytys x Esther Mahlangu Sneakers Boast Cultural Aesthetics
Colorful Impressionist Sneakers
Colorful Impressionist Sneakers
The P.V.S. x New Balance Sneaker Boasts a Paint-Splattered Design
Invisible Heel Inserts
Invisible Heel Inserts
Say Hello to Longer Legs Adds Height Comfortably and Discreetly
Pixelated Still Life Sculptures
Pixelated Still Life Sculptures
Toshiya Masuda's Ceramic Art Depicts Everyday Objects
Moon-Themed Sneakers
Moon-Themed Sneakers
Reebok's Instapump Fury Road Has Undergone a Galactic Makeover
Androgynous Embossed Sneakers
Androgynous Embossed Sneakers
These Masculine Converse Shoes Opt for an All-Black Flower Print
90s Flashback Sneakers
90s Flashback Sneakers
These Colorful Couture Runners are Reminiscent of Childhood Playmats
Lifestyle Basketball Sneakers
Lifestyle Basketball Sneakers
The FILA T-1 Mid and Cage Athletic Shoes Offer a Vintage Aesthetic
Castells-Inspired Sneakers
Castells-Inspired Sneakers
The Diadora N.9000 is Inspired by the Spanish Tradition of Castells
play_circle_filled Flag-Inspired Footwear
Flag-Inspired Footwear
These Ronnie Fieg x Diadora Shoes are a Subtle Nod to Italian Patriotism
Reflective Retro Sneakers
Reflective Retro Sneakers
Diadora's 'Reflections' Collection Can Brighten Up Your Wardrobe
play_circle_filled Transformative Iced Tea Ads
Transformative Iced Tea Ads
This Iced Tea Drink Campaign Stars Mr. T as the Bold Face of FUZE
play_circle_filled Wholesome Iced Tea Branding
Wholesome Iced Tea Branding
Turkey Hill's Iced Tea Commercial Proves Why Organic is Better
play_circle_filled Motivational Tea Commercials
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Tropical Iced Teas
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Cinematic Reptile Sneakers
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These FILA Teenage Mutant Ninja Turtle Sneakers Celebrate the Film
play_circle_filled Paper Art Store Replicas
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Throwback Hip High-Tops
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The Mi Basket 84 Sneaker by Diadora Takes After 1980s Basketball Shoes
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