NIKEiD Lets Consumers Customize Their Shoes with a 'Ky-rispy Kreme' Print

 - May 7, 2016
References: nike & kicksonfire
Nike is allowing consumers to personalize their pair of Nike Kyrie 2 basketball shoes via NIKEiD with a specialized 'Ky-rispy Kreme' print that turns the shoes into a designed sneaker that references the fried pastry. The shoes are subtle in their nod to the sweet food, focusing more so on the athletic look of the sport sneaker.

The 'Ky-rispy Kreme' print is a technicolor pattern available specifically through NIKEiD that combines food with sport culture. The print features a circular embossed pattern paired with bright pink, orange and purple hues swirled together on the back heel of the basketball shoe. The sneaker is complete with a red and white speckled bottom, white soles, red laces and green Nike swoosh logo.