The Nike Dunk Low Premium is a Nike Starbucks hybrid design that incorporates rich swirls of coffee in its pattern.
The shoes are similar to the previously released Nike SB Dunk Low Woodgrain -- which have a forest-themed print. Like the Woodgrain, the Premium has the same deep green that marks the tongue of the shoe and accents the Nike logo on the side, as well as the shoe's bottom.
The Premium is different for its deeper use of brown earthy tones and the whimsical twirls of coffee that liken it to the addictive chain. The emerald green that makes the shoes stand out match that of the Starbucks logo as well, making the Nike Dunk Low Premium a true marriage of the Nike and Starbucks brands.
Why This Trend Is Growing
- Coffee-inspired Shoe Designs
- Opportunity for shoe brands to collaborate with coffee brands to create unique patterns and designs inspired by coffee.
- Brand Collaboration in Footwear Industry
- Opportunity for footwear brands to collaborate with other non-traditional partners to create limited-edition designs that appeal to specific consumer segments.
- Embracing Whimsical Patterns and Colors
- Opportunity for brands to experiment with playful and unconventional patterns and colors in their product designs to stand out in the market.
Industries Being Reshaped
- Footwear
- Opportunity for footwear brands to incorporate unique and unconventional patterns in their designs to attract trendy and coffee-loving consumers.
- Coffee
- Opportunity for coffee brands to expand their brand visibility by partnering with footwear brands to create coffee-inspired shoe designs.
- Fashion
- Opportunity for fashion brands to incorporate coffee-inspired patterns and colors in their clothing and accessories to cater to coffee-loving consumers.
