Category
Lifestyle
Assisted Choices
Trend cluster
Category
Streetwear
FC
The unique relationship between fashion and soccer manifests in new ways.
3.8
Trend score
Trend
What is the Streetwear FC trend?
Streetwear FC: As fashion forward consumers look to evolve past a now ubiquitous athleisure aesthetic, both streetwear and designer brands are channeling retro soccer looks with pieces that contain additional references to worlds beyond that of sports, such as art and fashion. This progression highlights the continued convergence of traditional fashion brands and streetwear movements, whether through collaboration or by means of borrowing inspiration.
Trend themes
Themes within the Streetwear FC trend
Three behaviours holding the trend together01
Sportswear Street Fusion
As street fashion evolves past athleisure, new trends have emerged fusing retro sports fashion with streetwear, providing opportunities for both fashion and sport brands to tap into the growing consumer market.
02
Limited Edition Sportswear Collections
Exclusive collaborations between sport and fashion brands are becoming more popular, creating opportunities for limited edition fashion collections and sales promotions.
03
Sports-Inspired Scarves
Fashion brands are producing limited edition scarves inspired by sports culture, providing opportunities for unique fashion pieces that satisfy both fashion and sport lovers.
Industry implications
What the Streetwear FC trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands can collaborate with sports brands to create unique collections that merge retro sports and street style fashion.
For
Sports
Sports brands can collaborate with fashion brands to expand their market reach into the fashion industry.
For
Retail
Retail businesses can take advantage of the growing trend of limited edition collaborations and exclusive collections by creating targeted sales and promotions.
Workshop question
Imagine a major sports franchise has expressed interest in a partnership with your brand. How would you leverage that partnership?
Trend signals
Trend signals for Streetwear FC
Trend score 3.8 out of 10, from popularity 43%, activity 65%, freshness 8%.
Popularity43%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Streetwear FC trend
6 featured examples from Jul 15, 2016 to Feb 21, 2017CategoryFashion
Soccer-Inspired Streetwear
The PUMA x Trapstar Fall 2016 Collection Features Modern Sportswear
Opportunity for disruptive innovation in the fashion industry by incorporating sportswear and streetwear elements.
CategoryFashion
Soviet-Inspired Sportswear
Gosha Rubchinskiy and adidas Football Joined to Create a New Series
The Gosha Rubchinskiy and adidas Football partnership opens up opportunities for designers and fashion brands to experiment with Soviet-inspired sportswear designs and cater to th…
CategoryFashion
Sports-Themed Streetwear
The New Palace Collection Features Referee-Style Shirts and More
Fashion brands can explore new avenues by incorporating sports themes in their streetwear collections.
CategoryFashion
Co-Branded Soda Streetwear
This Coca-Cola Collaboration was Done with F.C.R.B.
The fashion industry can explore collaboration opportunities with other brands to create unique and appealing collections that resonate with their target audience.
CategoryFashion
Skater Sportswear Editorials
Palace and adidas Teamed Up for a Selection of Footwear and Apparel
The fashion industry can explore the opportunities in retro sportswear and branded tracksuits, creating collections that appeal to the nostalgic and fashion-forward consumers.
CategoryLifestyle
Exclusive Sport-Inspired Scarves
A Kind of Guise Will Offer Just 30 Pairs of Four Original Designs
The limited release of exclusive scarves emphasizes the potential for disruptive innovation in the fashion retail industry by creating product scarcity and driving online sales.
