The unique relationship between fashion and soccer manifests in new ways
Implications - As fashion forward consumers look to evolve past a now ubiquitous athleisure aesthetic, both streetwear and designer brands are channeling retro soccer looks with pieces that contain additional references to worlds beyond that of sports, such as art and fashion. This progression highlights the continued convergence of traditional fashion brands and streetwear movements, whether through collaboration or by means of borrowing inspiration.
Workshop Question - Imagine a major sports franchise has expressed interest in a partnership with your brand. How would you leverage that partnership?