The unique relationship between fashion and soccer manifests in new ways
Implications - As fashion forward consumers look to evolve past a now ubiquitous athleisure aesthetic, both streetwear and designer brands are channeling retro soccer looks with pieces that contain additional references to worlds beyond that of sports, such as art and fashion. This progression highlights the continued convergence of traditional fashion brands and streetwear movements, whether through collaboration or by means of borrowing inspiration.
Workshop Question - Imagine a major sports franchise has expressed interest in a partnership with your brand. How would you leverage that partnership?
Trend Themes
1. Sportswear Street Fusion - As street fashion evolves past athleisure, new trends have emerged fusing retro sports fashion with streetwear, providing opportunities for both fashion and sport brands to tap into the growing consumer market.
2. Limited Edition Sportswear Collections - Exclusive collaborations between sport and fashion brands are becoming more popular, creating opportunities for limited edition fashion collections and sales promotions.
3. Sports-inspired Scarves - Fashion brands are producing limited edition scarves inspired by sports culture, providing opportunities for unique fashion pieces that satisfy both fashion and sport lovers.
Industry Implications
1. Fashion - Fashion brands can collaborate with sports brands to create unique collections that merge retro sports and street style fashion.
2. Sports - Sports brands can collaborate with fashion brands to expand their market reach into the fashion industry.
3. Retail - Retail businesses can take advantage of the growing trend of limited edition collaborations and exclusive collections by creating targeted sales and promotions.
6 Featured, 54 Examples:
237,623 Total Clicks
Date Range:
Jul 16 — Mar 17
Trending:
Warm
Consumer Insight Topics:
