Palace and adidas Originals have officially released their Fall/Winter 2016 collection. In order to promote the styles, the two brands curated a lookbook.
The images are composed in a retro fashion, as to highlight the vintage sportswear that the collection is largely inspired by. Included in the range are a number of branded tracksuits, shirts, hats and other accessories, as well as a selection of footwear. The pieces are all made to be complementary to one another -- with the tracksuits, accessories and footwear making use of similar colorways.
In addition to including shots of the Palace and adidas collection being modeled, the two brands offer humorous specifications about many of the products. For example, the collaborative sneakers are described as "white leather," " incredible" and "for life dominations."
Key Themes Behind This Trend
- Retro Sportswear
- There is an opportunity for brands to capitalize on the nostalgia for vintage sportswear and create collections that are inspired by retro styles.
- Branded Tracksuits
- The popularity of tracksuits as a fashion trend presents an opportunity for brands to create branded tracksuits that cater to the demand.
- Humorous Description Marketing
- Brands can take inspiration from Palace and adidas and incorporate humorous descriptions in their marketing materials to engage and entertain customers.
Where This Applies
- Fashion
- The fashion industry can explore the opportunities in retro sportswear and branded tracksuits, creating collections that appeal to the nostalgic and fashion-forward consumers.
- Sportswear
- The sportswear industry can leverage the popularity of retro styles and collaborate with fashion brands to create unique and trendy collections.
- Marketing
- The marketing industry can learn from Palace and adidas' humorous product descriptions and incorporate similar techniques to make their campaigns more engaging and memorable.
