Sports-Themed Streetwear

The New Palace Collection Features Referee-Style Shirts and More

The new Palace collection was debuted in time for the Spring/Summer 2017 season and boasts bright color palettes and lightweight constructions that make it perfect for frequent casual wear.

A number of the pieces use sports themes, such as the referee-style long-sleeve shirts, the vests and jackets that make use of the pattern used for hunting gear, as well as jackets that look like those worn by professional race car drivers. In addition to these are neon-hued garments, including a bright pink and blue color-blocked jacket, a hoodie that looks like it was splattered with many different colors of paint and a yellow sweater that features blocks of navy, light blue and pink. A variety of accessories like bags, patches, pins and key chains are also included in the new Palace collection.

Sports-themed Streetwear
Opportunity for fashion brands to incorporate sports motifs into their streetwear collections.
Bright Color Palettes
Opportunity for clothing brands to create bold and vibrant designs in their collections.
Lightweight Constructions
Opportunity for designers to focus on creating lightweight and comfortable garments for casual wear.

Industries Being Reshaped

Fashion
Fashion brands can explore new avenues by incorporating sports themes in their streetwear collections.
Clothing
Clothing brands can capitalize on the trend of bright color palettes in their designs.
Design
Designers can experiment with lightweight materials to create comfortable and stylish casual wear options.
SCORE
3.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 69%
Activity 41%
Freshness 8%

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