The PUMA x Trapstar Fall/Winter 2016 collection is reminiscent of soccer uniforms and mixed with an underground street feel. The collaboration between the two brands is fitting for the collection; PUMA is known for its sportswear whilst London-based Trapstar is a cult favorite for streetwear.
The upcoming PUMA x Trapstar collection looks sleek in its design and cut but is still edgy with it's white-noise and camoflauge patterns. The line consists of a basic color palette of monochromatic shades and fresh pops of red.
The inspiration for the line is timely, considering Euro Cup just came to a close. Many young men around the world, but most specifically Europe, were tuned-in to see the matches and watch their favorite teams while rooting-on star players. The soccer player image would still be fresh in their minds and the new PUMA x Trapstar collection serves to reinforce it.
Why This Trend Is Growing
- Soccer-inspired Streetwear
- Opportunity for disruptive innovation in the fashion industry through the fusion of sportswear and streetwear.
- Monochromatic Color Palette
- Opportunity for disruptive innovation in the textile industry by creating new and unique monochromatic fabric options.
- Collaboration Between Fashion Brands
- Opportunity for disruptive innovation in the fashion industry through mutually beneficial collaborations between sportswear and streetwear brands.
Industries Being Reshaped
- Fashion Industry
- Opportunity for disruptive innovation in the fashion industry by incorporating sportswear and streetwear elements.
- Textile Industry
- Opportunity for disruptive innovation in the textile industry by creating new fabric options that align with the monochromatic color palette trend.
- Collaborative Branding Industry
- Opportunity for disruptive innovation in the branding industry through the creation of mutually beneficial collaborations between fashion brands.
