A collaborative effort between Gosha Rubchinskiy and adidas Football has resulted in a selection of unconventional sportswear that will reportedly be launched in three different series following up to the 2018 World Cup.
This event will mark the end of the collaborative effort, making the apparel that results from it more exclusive. In addition to the Gosha Rubchinskiy and adidas Football apparel, the two brands will release other unique products and host promotional events to increase sales. CEO Adrian Joffe explained his plans for the series by stating, "It’s early stages, so we’re not sure yet. There will be a book. There might also be a capsule collection with the World Cup. The big event will be with the World Cup."
Currently, only a few images of what's to come have been released, however these show a clear intermingling of the styles of both brands -- with functional athletic looks combined with statement Russian streetwear.