With coffee culture continuing to maintain popularity with a variety of different consumers, the Tchibo Exclusive Instant Coffee product branding aims to help reinvent a common way to consume the beverage.
The branding for Tchibo Exclusive Instant Coffee is elegant in aesthetic and helps to make it appear as a more appealing choice when interacted with in the grocery store.
The packaging for the Tchibo Exclusive Instant Coffee is the design work of B+P Creality and draws inspiration from an hourglass aesthetic. Moreover, it builds on the brand's previous iterations of its coffee product packaging to create branding that's modern and inherently useful. This is thanks to the way the packaging is designed to be easily picked up, interacted with and admired.