With the holiday season just around the corner, the November 2016 beverage trends reveal a strong emphasis on indulgent flavors and seasonal ingredients. However, instead of the usual pumpkin spice-flavored offerings, brands are beginning to look for other ways to evoke the spirit of the season.
When it comes to hot drinks, companies are moving beyond the iconic pumpkin spice latte to offer other kinds of warm and comforting concoctions. One example highlighted by the November 2016 trends is Dunkin' Donuts' new Oreo Hot Chocolate, which puts a rich, chocolatey twist on a classic cold weather drink. Another deliciously indulgent seasonal sipper is IHOP's Frosted Mint Hot Chocolate, which is made with frosted mint syrup.
Of course, hot beverages are not the only products to receive a seasonal makeover. Other drinks such as smoothies and iced coffee have also been given a festive fall upgrade with ingredients such as cacao and licorice.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
