While Starbucks always seems to have a creative new beverage up its sleeves, now it is handing over the reins to its staff to serve up their very own 'Barista Originals.' With recipes submitted by Starbucks staff from across the country, the new drinks showcase the creative talents of the chain's many baristas.
The Barista Originals are fall drink recipes developed by baristas from Starbucks locations across the US. After receiving the submissions, the Starbucks team tested 20 different recipes and selected their five favorites. The winning drinks include a Harry Potter-inspired Butter Beer Frappuccino and a Pumpkin Cheesecake Cold Brew.
For fans looking to get their hands on some of the delicious Barista Originals, the drinks will be served over two weekends in October at participating Starbucks locations.
What Makes This Trend Stand Out
- User-generated Beverages
- Opportunity for coffee shops and other beverage retailers to create and market user-generated beverage recipes and use customer feedback for new product development.
- Employee Empowerment
- Opportunity for companies to empower their employees to showcase their creativity and innovation through customer-facing products or services.
- Limited-time Offerings
- Opportunity for companies to create buzz and boost sales by offering exclusive, limited-time products developed by their employees.
Sectors Adopting This
- Food and Beverage
- Opportunity for coffee shops, restaurants, and other food and beverage retailers to showcase employee creativity and innovation through unique user-generated products.
- Retail
- Opportunity for retailers to offer exclusive, limited-time products developed by their employees to create buzz and drive sales.
- Hospitality
- Opportunity for hotels and resorts to empower their staff to create signature products or experiences that reflect the culture and creativity of the brand.
