Following in the footsteps of brands such as Starbucks and Krispy Kreme, Dunkin' Donuts will launch a line of bottled coffee beverages. These ready-to-drink coffees will cater to the growing number of consumers who are looking for convenient and portable ways to caffeinate on the go.
Starting in 2017, Dunkin' Donuts-branded coffee will be available in ready to drink bottles. The bottled coffee drinks will be produced as part of a partnership with Coca-Cola and they will be sold in both convenience stores and grocery stores. The brand's iced coffee will also be sold at Dunkin' Donuts locations for those looking for a more portable cold drink option.
The new ready-to-drink beverages will ultimately help Dunkin' Donuts expand its consumer base by making the brand's products available outside of its own stores.