Being from the relatively small brand 'Norrmejerier,' the Verum Yogurt Smoothies were designed to be as vibrant as possible in order to stand out among the bigger brands on the market.
The yogurt smoothies come in plastic bottles that were designed by the creative agency 'Saatchi & Saatchi Stockholm.' The bottles come in a variety of colors and their graphics feature shapes of fruit, pigeons and botanical illustrations. The yogurt smoothies come in different combinations of flavors like apple, passion fruit, mango, orange and more.
Rather than creating similar products to its competitors, this smoothie brand used vivid graphics and dynamic flavors in order to stand out among "bigger players."