Being from the relatively small brand 'Norrmejerier,' the Verum Yogurt Smoothies were designed to be as vibrant as possible in order to stand out among the bigger brands on the market.
The yogurt smoothies come in plastic bottles that were designed by the creative agency 'Saatchi & Saatchi Stockholm.' The bottles come in a variety of colors and their graphics feature shapes of fruit, pigeons and botanical illustrations. The yogurt smoothies come in different combinations of flavors like apple, passion fruit, mango, orange and more.
Rather than creating similar products to its competitors, this smoothie brand used vivid graphics and dynamic flavors in order to stand out among "bigger players."
What's Driving This Trend
- Vibrant Product Design
- Brands can differentiate themselves by using creative and eye-catching product designs like the Verum Yogurt Smoothies' colorful and nature-inspired bottles.
- Dynamic Flavor Combinations
- Providing a variety of unique and unexpected flavor combinations like apple-passion fruit-mango can attract consumers and set brands apart from competitors.
- Small Brands Making Waves
- Smaller brands like Norrmejerier can use innovative marketing tactics such as colorful packaging and unique flavor combinations to compete with larger brands in the market.
Who This Affects Most
- Food and Beverage
- Companies in the food and beverage industry can explore creative product designs and unique flavor combinations to stand out in a highly competitive market.
- Packaging and Labeling
- Innovative packaging and labeling companies can work with brands to create eye-catching and distinctive designs like the Verum Yogurt Smoothies' plastic bottles.
- Marketing and Advertising
- Marketing and advertising professionals can help small brands like Norrmejerier create unique marketing campaigns that feature distinctive product designs and unexpected flavor combinations to attract consumers.
